Businesses will always seek avenues where they can effectively brand their promotional tools and marketing weapons so that people will patronize their products and services. Aside from the traditional media such as print, television, and radio, they are seeking and researching as to how they can benefit from social media, which is the in thing in today’s society. Aside from the promotions and marketing team of a business, there is also one of the many advancements in the technology that is the recent trend in the social media era nowadays. inthe form of text mining social media will be explored through the many posts, status updates, tweets, hashtags and trending topics and the computer processing languages developed by software engineers will be able to read through the data that these social media postings is about.
By using text mining social media can be a pool where potential advertisers and business starters can know what the consumers want in this recent period. By doing this, they will be able to know what the consumers like or hate about the product, therefore they can improve their marketing weapons in order to stay away from what the consumers hate and continue to strengthen the campaigns that people like to see. This is really important because feedback is crucial to the development and success of one business. This is also important, even the public relations of a political campaign. Aside from that, by using these techniques to improve businesses or companies’ social media presence, they will know the trends that the society wants to see. They will know how people react based on mining the texts in the opinions they make that they post in social media.
Aside from that, businesses, companies, and public relations team of aspiring political candidates can know what makes their audiences happy or sad. It will also determine why the audience feels violently about a certain topic. By analyzing the texts found through tweets and status updates, they can provide strategies so that they will be able to influence their consumers to change their minds by employing the right strategies.
This in the form of CRM, which is the customer’s relation management. By using social media analysis for CRM, businesses and companies will be able to engage in an actual conversation with their consumers and be able to discuss the issues that the consumers want to discuss about their particular product or services. By managing customers relationship, they will understand why their products become an issue to some consumers. In that way they can improve the aspect that needs to be resolved because it has issues.
This social media analysis for CRM will be very helpful in terms of getting more customers to be buying their products over and over again. By getting appropriate customer relationsmanagement by using social media platforms, they can get an online reputation that is good therefore more consumers will be want to getting their products since they can be reachable when issues come up. Through customer service, people will be able to get the support they want from the businesses they want support from. Customer relations management in social media can be done through making fan pages, twitter accounts, making discussions and forums that can help reach their target markets.