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Make Your Hobbies Pay for Your Home Business

Anything you love to do for fun could also become a great at-home gig.

working from home start a blog

1. Blogging. It takes some time to grow an audience and find ways to monetize your blog, but if you love to share your point of view with the world, this can be a good way to work from home. Niche blogs are a particular area of growth in this ever-growing profession. Pay can vary widely, but the income potential is nearly limitless.

2. E-book author. Publishing is dead; long live the e-reader! Now that anyone can have their work e-published, it is possible for anyone to make a fortune off their writing. The biggest recent example is the 50 Shades of Grey trilogy, but there are many authors taking advantage of the ease of e-publishing. If you love to write and are willing to do your own promotion (and having a blog can really help in that case), writing an e-book is an excellent way to make money at home.

3. Building furniture. Everyone loves a well-built and handmade piece of furniture. If you’re already spending time in your workshop, why not sell your wares? Etsy is an excellent place to start selling without having to have a physical storefront.

4. Sewing. Whether you’re making onesies and quilts for sale online or at local markets or doing repairs and alterations for locals with ill-fitting clothes, your sewing machine could be your ticket to a work-from-home business.

5. Personal Organizer. If you’re someone who reorganizes closets for fun, offer up your services to harried and disorganized individuals and businesses.

6. Home Staging. If rearranging furniture is your idea of fun, home staging is a great home-based business. You will help sellers get their homes looking beautiful so they sell as quickly as possible.

7. Herb Farming. Gardening can be very relaxing, and potentially very lucrative. With both the increased interest in alternative therapies and the demand for locally grown and organic foods, an herb farmer can find plenty of customers, particularly if you’re in an urban area. While this does require some space for growing, herbs are fairly small and nearly any home can be slightly modified to allow for an extensive herb garden.

 

8. Electronic Repairs. If you’re the sort who takes apart the computer for fun, operating an electronics repair shop out of your home is a natural decision. In particular, repairing iPads and other tablets would provide you with a great deal of business, as many tablet users are looking for a less expensive way to fix smashed screens and other damages that can be costly through the manufacturer. Median salary: $49,170.

9. Baking. Beautifully decorated cakes and cookies, artisan bread, and artful pastries have become all the rage, partially thanks to shows like Ace of Cakes.

10. Personal Chef. As a personal chef, you would spend your time whipping up delicious meals for those who don’t have time to cook but do have money to burn. The best way to make a name for yourself as a personal chef is to offer meals that fit stringent dietary or allergy requirements.

work from home as a personal chef

11. Mystery Shopping. For many people, the idea of getting paid to shop is a dream come true. There are many mystery shopping scams to beware of, however. Never accept a gig that requires an upfront fee—that’s a good sign it’s not legit.

12. Bargain Hunting. If you love a bargain and know how to make coupons, specials, and unadvertised deals your penny-pinching bitch, then you could help others learn how to save money—and turn a profit.

13. Personal Stylist. You have an eye for clothes and know what styles look best on what body types. So turn your passion for fashion into a business by becoming a personal stylist/shopper. You’ll feel good about making others look great.

14. Catering. If you love to cook on a grand scale, why not start a catering business out of your home? How much you make depends on the scale of the assignments you take, and your ability to correctly decide how much your materials will cost. But this is also an industry where you can start small and work you way up to bigger gigs—and profits.

15. App Designer. Creating a profitable app for smart phones isn’t necessarily about having the best or most innovative idea: it’s about creating the best user experience for that idea. That’s how app designers are able to make their work-from-home a full time job—and then just live off the passive income.

16. Furniture Refinishing and Repair. You might have made a hobby of refinishing and repairing garage sale finds. Now, make your skills profitable by offering to make old furniture as good as new. After all, retro is definitely in.

17. Landscape Design. If you’re never happier than when you are landscaping your yard, landscape design might be the home-based business for you. This is a relatively new field, so you can get some background knowledge through a degree, although schools that offer these degrees are somewhat rare, or you can intern with another landscape designer.

18. Tour Guide. You may love exploring all the fun corners of your hometown, but it might not occur to you to make that hobby a business. This is an especially good idea if you can offer themed tours or other niche tours.

Social Media Advantages and Disadvantages in Business

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Using social media for your business has its advantages in cost-effective advertising and reaching new customers, but it can also take away resources and productivity as you dedicate time to your online presence. Managing a successful social media campaign can yield great results, but it takes a lot of time to build a following and manage your profiles, especially with no certainty of seeing a return. Weigh the pros and cons to see if dedicating so much time to social media is right for your business.

Cheap, Targeted Advertising

  • Social networks provide a cheap way to advertise your business and spread its name. Some networks offer paid advertising options, but they aren’t mandatory for people to find your page if you use appropriate keywords and maintain an active, consistent presence. If you do opt for paid advertising, you can choose very specific demographic options; your ads will only be shown to the demographics you specify, so you can show your ads only to people who are most likely to be customers. Most ad campaigns will only charge you if someone has clicked your ad, meaning you won’t lose money by showing your ads to people who aren’t interested.

Increased Exposure and Personality

  • Business advertising only goes so far offline or by using banner ads. Posts on social networks are easy to share, so your followers can quickly and efficiently spread any news you post. Maintaining a social network presence also helps make your business a little more personable. Talking with your followers and customers — as well as any newcomers who discover you through word of mouth or have questions — helps you seem accessible and even fun. An online presence helps you avoid looking like a faceless entity; consumers enjoy a little personality, and it can help solidify their loyalty as well as convince potential buyers to choose you over competitors.

Risks of Dedication

  • Using social media isn’t as simple as starting a Facebook page and checking on it every few hours. It takes time to learn how to properly use each network you start using, build a following, post consistent updates and interact with your followers. Monitoring and using social media well takes a lot of time and dedication to the point where it may detract from other duties. There is also no absolute guarantee of success, so you may not see a return on the investment of time you have put into setting up accounts.

Productivity and Reputation

  • The availability of social networks may be a distraction for some employees, and it could affect their productivity if they are too focused on online profiles and comments. There is also a certain risk when giving control of company social networks to employees, as much of your business’s reputation rests on what is posted on your social networks. Mistakes are instantly noticed and hard to take back, and the speed of social media makes it difficult to discuss all content being posted without taking away serious time from your other priorities.

Social Media Marketing and Strategy

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Social media marketing strategies play a vital role in any successful online branding campaign. Social media is free to implement, but requires time to monitor and deploy. Be sure you have the staff or time to devote to monitoring the messages, conversations and engagement that occurs on social media.

Target Market User Habits

  • The first element in your social media marketing strategy is to understand the target audience you are trying to reach. You need to know both who your target audience is and how they use the Internet. The social media habits of a retired golfer are drastically different than the habits of a young suburban mother. Your message and your platform must speak directly to your audience to capture their attention. Combining various platforms — such as Twitter, LinkedIn and Facebook — is vital for a professional photographer, but not necessary for the local ice cream shop owner. Hang out online where your target audience spends their time and observe their interactions prior to engaging them in conversation.

Provide Solutions for Potential Customers

  • One of the best methods for building an audience of potential customers or readers is to provide a solution to a problem associated with your business. Merge a blog populated with solutions and information, a Twitter account that engages in conversations that educate and a Facebook page that brings new users to your sites to build a solid social media platform. Engage with customers through Twitter and Facebook by asking and answering questions directly, regardless of whether or not they are related to your product. Valuable content helps portray you in a positive manner as an expert in your field and contributes positive information to your Internet community.

Converting Visitors to Customers

  • Visitors to your social media platforms are more likely to convert to customers or loyal readers if you make a personal connection and allow them to interact directly with you. Include your purchasing options or subscription forms on your homepage and link this to all your social media accounts. Capture people’s attention with your informative content, gather their email address on a mailing list and provide valuable reasons for them to return and purchase your services.

Using Transparency and Responsiveness

  • Transparency is vital when engaging with people in the social media space. Spam radars are very strong in people who use social media regularly, and simply sending them marketing and promotional messages will turn people away from your platforms. Be genuine and authentic when engaging with people in social media, just as you would treat a customer or friend in a store or social setting. If someone posts negative comments about your product or service, respond immediately and professionally and work to fix the problem, regardless of who is at fault. Such quick responsiveness shows other potential customers you care about your customers and their user experience. Use various search and monitoring functions, such as www.Search.Twitter.com and Google Alerts, to help monitor your name or your company on a regular basis.

How to Write a Product or Service Strategy in a Business Plan

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A business plan is made up of certain sections that, combined, give an overall view of your business idea and how you intend to implement it. Those sections include a basic description of your company, industry and competition; your product or service; revenue model; target customer; marketing plan; build-out; management bios; contingency plan; and financial projections. Product or service strategy is most appropriately included in the description of your product or service and should be compared to your industry competition in the section describing your industry.

Instructions

  1. Contact your industry trade associations and read research reports and articles on your industry to learn about economic and legal trends that will affect your business in the future. Your strategy should be forward-looking in order to be effective.
  2. Research your target customer. Product and service strategy focuses partly on creating products that will be enthusiastically received in the marketplace, meet the cost and performance needs of your customers and compare favorably with your competition. Strategy also focuses on how you will market your products and services to that customer.
  3. Write a paragraph or two describing the goals and direction of your product or service strategy. Include this in your section describing your products and services.
  4. Describe how you will implement that strategy, what you will do to differentiate your product or service from a features and benefits point of view, and describe your manufacturing process and how it will support your strategy. A step-by-step bullet point list is a clear way to accomplish this description.
  5. Discuss the marketing implications and needs your strategy presents. This should be included in the marketing section of your business plan.

How to Start a Home-Based Facial Business

Unlike many business ventures, a home-based facial business has relatively low start-up costs and can be set up fairly quickly. In order to run a successful facial business, though, you need to ensure your state license is in order and obtain all necessary health, safety and business permits required to run the business out of your home.

Get Licensed

Most states require that individuals have an active state cosmetology or esthetician license to perform skin care services like facials, so make sure yours are up to date.

Exact skincare licensing requirements vary but, in general, licenses require a few hundred course hours and may need to be renewed periodically. Visit your state Department of Consumer Affairs website for more information.

Make Your Space Customer-Centric

To make your facial business successful, you need to provide your clients a relaxing, professional and soothing environment. Evaluate the space in your home and optimize it so it meets those standards. BeautyBiz notes that some questions to ask yourself are:

  • Can you designate an entrance for your treatment room that’s distinct from your home entrance?
  • Is there a separate bathroom your clients can use?
  • Do you have a separate room you can use for the facials?
  • Do you have a waiting area for clients to relax in before the treatment begins?

Get Business Permits and Licenses

There are a handful of licenses and permits involved in operating a facial business out of your home. The U.S. Small Business Administration notes that most business owners need to obtain a general business permit from their city or county, and many localities require a special Home Occupation Permit for home-based businesses.

Warning

  • The Small Business Administration notes that your city or county may require that your home pass a health and safety inspection before you start seeing clients. Contact your city’s business tax and licenses division for more information.

Protect against Liability

If you accidentally hurt a client or a customer injures themselves on your property, you could face a lawsuit. Hiscox recommends that estheticians purchase both professional liability insurance and general liability insurance to protect themselves financially.

Stock up with the Right Supplies

Buy the equipment you need and stock up on supplies. At a very minimum, you’ll need chairs, couches, tables and towels to operate your facial business. You also may want to invest in a hot towel cabinet, gowns, a facial system and storage and carts.

You’ll need supplies, like gloves, applicators, mixing dishes, jars, measuring cups, facial brushes, facial masks and eye masks to do your work. Talk to wholesalers to get the best prices on supplies.

Get the Word Out

Start marketing before your salon opens for business. Join a local chamber of commerce or beauty business association to connect with other local business owners in the area. Make flyers promoting your new salon and drop them off at businesses in the vicinity.

Create a Facebook page, a Twitter page, and an Instagram account. Start connecting with individuals and businesses through your social media outlets. You also may want to call local newspapers and media outlets and let them know that your business is about to open.

Three Ways Small Businesses Can Utilize Technology to Thrive

It’s no surprise that big business has benefited greatly from the rapid advances in technology. What many small business owners fail to realize is that technology can help small business in just as many ways. Below are three ways which small businesses can embrace technology to grow their business.

Strengthen Personal Connections

Small businesses have one significant advantage over their large business rivals, personal connections with their customers. By creating a presence on social media, small businesses can maintain this connection even while their customers aren’t in their store.  This link works to keep customers engaged and builds a healthy working relationship. Social media presences also allow for extensive sharing capabilities, providing current clients with a multitude of ways to share their connection with friends, increasing your exposure to new customers.

Push Local Services

There are many online services and apps which obtain access to a user’s location which enables push notifications to be sent to their mobile device as they roam their local city. For example, when a potential customer is visiting the Los Angeles area, this service can push a discount for botox services directly to their device. The main benefit of these services is that potential clients are always within proximity of the local business, increasing the ability to and likelihood of taking advantage of the offering.

Speaking of Apps

While utilizing the services provided by a third-party app, many small businesses are unaware of the ease of creating a purpose designed app of their own. Numerous online tutorials provide detailed instructions on how small business owners can construct a reasonably functional app. Something as simple as providing details of current promotions or allowing a customer to check their bonus loyalty points is a great way keep a small business name in the face of their customers.

Technology is here to stay, and while its benefits were used solely by big business, previous barriers which prevented small businesses from accessing its advantages have been removed. If you run a small business, take these tips on board and utilize technology to move your business forward and engage your customers in a form they are not only comfortable with, but enjoy.

Social Media in Business’ Customer Management

Businesses will always seek avenues where they can effectively brand their promotional tools and marketing weapons so that people will patronize their products and services. Aside from the traditional media such as print, television, and radio, they are seeking and researching as to how they can benefit from social media, which is the in thing in today’s society. Aside from the promotions and marketing team of a business, there is also one of the many advancements in the technology that is the recent trend in the social media era nowadays. inthe form of text mining social media will be explored through the many posts, status updates, tweets, hashtags and trending topics and the computer processing languages developed by software engineers will be able to read through the data that these social media postings is about.

By using text mining social media can be a pool where potential advertisers and business starters can know what the consumers want in this recent period. By doing this, they will be able to know what the consumers like or hate about the product, therefore they can improve their marketing weapons in order to stay away from what the consumers hate and continue to strengthen the campaigns that people like to see. This is really important because feedback is crucial to the development and success of one business. This is also important, even the public relations of a political campaign. Aside from that, by using these techniques to improve businesses or companies’ social media presence, they will know the trends that the society wants to see. They will know how people react based on mining the texts in the opinions they make that they post in social media.

Aside from that, businesses, companies, and public relations team of aspiring political candidates can know what makes their audiences happy or sad. It will also determine why the audience feels violently about a certain topic. By analyzing the texts found through tweets and status updates, they can provide strategies so that they will be able to influence their consumers to change their minds by employing the right strategies.

This in the form of CRM, which is the customer’s relation management. By using social media analysis for CRM, businesses and companies will be able to engage in an actual conversation with their consumers and be able to discuss the issues that the consumers want to discuss about their particular product or services. By managing customers relationship, they will understand why their products become an issue to some consumers. In that way they can improve the aspect that needs to be resolved because it has issues.

This social media analysis for CRM will be very helpful in terms of getting more customers to be buying their products over and over again. By getting appropriate customer relationsmanagement by using social media platforms, they can get an online reputation that is good therefore more consumers will be want to getting their products since they can be reachable when issues come up. Through customer service, people will be able to get the support they want from the businesses they want support from. Customer relations management in social media can be done through making fan pages, twitter accounts, making discussions and forums that can help reach their target markets.

7 Common HR Pitfalls Small Business needs to keep at bay!

To stay ahead of its competitors, it is important for the owner of a small business to hone the art of effective human resources management. Owning and running a small business is all about playing multiple roles and responsibilities right from accounting to sales and marketing to HR management. Unfortunately, the juggling increases the odds of committing some serious blunders.

Often, it is quite easy for a small business owner to overlook the human resources department when things are working according to the plan. However, this can take a nasty turn resulting in some gravest mistakes. Yes, litigations, low employee retention rate and high employee turnover can blow up a small business.

So how to keep away from these HR pitfalls? Here is a rundown on some of the most common HR mistakes that small businesses commit and ways to avert them.

1.       Rushing with the recruitment process

When we talk about recruitment for a small business, mistakes are a part and parcel of the game here. Be it a poorly drafted job description or giving out offer letters hastily, it can pose a serious threat to a small business. Even a single bad hire can result in substantial loss for a start-up or SME.

Often, these mistakes are the upshots of a hasty recruitment process. A perfect solution is to create an organized interview and screening process. Ensure to draft a precise and accurate job description without much hype. Job description ought to include must-have skills, qualifications, bonus details, job roles, company details, etc. This is an excellent trick to woo stellar candidates and weed out the unwanted ones.

Another key factor that small business owners tend to overlook is interviewing candidates that fit the company’s culture. It is as important as hiring a candidate with all the required skills particularly for a small business. If possible, it is advisable to rope in more folks during the interview, since a team is always handy when it comes to making best recruitment decisions.

2.       Outdated or not having employee handbook

To curb employee violations, it is necessary for small businesses to have a robust HR policies and regulations. Next, your business ought to have an employee handbook in place, since not having one is an open invitation to troubles.

Simply having a handbook in place is not enough, as the policies and regulations stated in the handbook ought to be updated regularly without fail. Also, ensure that the updated policies are communicated well all across the company. Make sure that the employees undersign acknowledgement that they have fully read and understood all the policies mentioned in handbook.

  1. 3.       Overlooking employee training

An employer investing in his employee is always a return-proof investment. For instance, investing in training of employees is sure to pay-off for the company in the long-run. Unfortunately, many small businesses overlook this vital aspect. Employee training should kick-start right from the new recruits to the entire workforce for professional development. It has to be a consistent thing.

Onboard training for a new recruit right from the start prepares him to carve a strong foothold. Proper employee training is proven to help employees take-off amazingly well. On the other hand, employers remain assured that their workforce would perform at its optimum best.

4.       Failing to document performance concerns

A disorganized termination can trigger an uninvited lawsuit. Whilst no termination is a positive thing, but it can be made a smooth one if organized well. Here, organizing means documenting as well as addressing performance issues of an employee at regular intervals. In fact, ensure to dish out feedbacks to the employee as and when a performance issue arises. Making this a regular thing gives a good opportunity to an employee to work on his weaker areas.

Feedbacks might fail to solve the issue making it difficult to avoid termination, but executing it the right way helps shun several unwanted problems. Nevertheless, it is advisable to document performance issues of employees on a regular basis. Though it is a bit time-consuming and tiring, it is of great help to execute a smooth termination.

5.       Neglecting basic employment laws

Many business owners and managers neglect basic employment laws, which is detrimental to a company. Thus, it is advisable to get acquaint with employment laws pertaining to the following:

  • Overtime
  • Family leave
  • Gender, race, age discrimination
  • Disability
  • Workplace safety
  • Medical leave
  • Employee tax

6.       Withholding positive feedbacks/praises

When was the last time you appreciated or praised an employee for a job well executed? When was the last time you shared constructive and positive feedback with an employee?

This is very much a need of the hour for small businesses. You ought to make employees realize their importance and worth to the company. Ensure to meet your workforce on a regular basis and praise their good work.

Failing to take out time and providing constructive/positive feedback to that go-getter may persuade him to leave your company.

Thus, it is advisable to avoid withholding positive feedbacks or praises from your employees.

7.       Having personal favorites at workplace

To an extent, it is understood that you might prefer to hang out only with a specific set of employees and not others. This is certainly not acceptable and is a strict no-no. There are probably other folks as well whom you can spend some time with. Nonetheless, having personal favorites is never advisable.

Ensure you treat all your employees good and equally. Also, try to identify areas that require you to train your HR staff and managers for the same.

Okay, so these are the seven most common HR pitfalls committed by small businesses. Irrespective of whether you have deployed a dedicated HR team or not, it is highly advisable to keep away from these bloopers. It’s no rocket-science, but all your efforts will pay-off in the form of improved productivity, efficiency and increased employee retention rates.

Needless to say, employees are the most important assets for any business and it is time to have proper HR management software in place.

A Real Home Business

Is your boss driving you mad? Are you are looking for a real home business that fits around your family and lifestyle and that will earn you a decent living? Then look no further!

Whether you want to invest thousands or need to start off very small SFM offers you the chance to get started on your own real home business almost immediately. They offer you the training and support to get your website up and running – they will also host it for you so that it is even easier for you to manage. They will train you in every aspect of online business so that you are able to become a confident and self reliant online entrepreneur. They will even give you products and services to sell if you don’t have any of your own. They pay excellent commissions on anything you sell, and what’s more, a customer is yours for life no matter what they go on to buy after the initial purchase.The Six Figure Mentors was founded 8 years ago by Stuart Ross who wanted to teach others what he had learned as an affiliate marketer. His vision was to help as many people as possible to take advantage of the new digital age and become more free to pursue their dreams than has ever been possible until now. He learned that being able to leverage the internet meant that he was able to work from anywhere he chose and earn more money than he ever could working in the traditional sense of trading time for money.

Six years ago he joined forces with another internet marketing giant, Jay Kubassek, and together they created the Digital Experts Academy. The academy teaches people from all around the world how to become digital entrepreneurs and enabling them to run a real home business.

The training is excellent and you can take part in live webinars and chats, watch pre-recorded videos and follow written instructions too. You can learn anything you want to about internet marketing and trading and the knowledge you gain is yours to do with as you choose. I have already helped someone build their website and was able to charge for the service and I have been asked to help someone with their company’s marketing online. These are income streams I had never even considered.

So the only questions remaining are:

  • Do you need advice to help you get started?
  • Do you need mentorship from the best in the business?
  • Do you need a host for your emails and websites?
  • Do you want access to experienced business advisers?
  • Do you want access to world class training modules?

If you answered yes to any of these questions then see here http://lynne-thomas.com/2015/12/16/a-real-home-business/ to learn more about what the SFM could offer you. Who knows, pretty soon you could be your own boss.

 

Business Improvement – Deployment of Technology

The business environment has changed greatly over the past few decades and the change is not coming to a stop. In order for a business to take advantage of the available opportunities to their fullest, it is essential that they make sure that they remain updated with the latest trends and requirements of doing business. Technology is one of the biggest deciding factors for when it comes to taking full advantage of the market conditions and optimizing the resources.

Problem Solving

With the use of technology, there are several problems that can be solved that otherwise remain unsolved. As part of Tableau Training, business experts are taught how to use the technology in their favor so as to make their daily-encountered troubles go away and to make sure that they do not encounter such problems in the long run. For instance, keeping track of employee attendance has always been a great problem for most businesses because of the impracticalities involved in paper and pencil mode of attendance systems.

These older systems are prone to inefficiencies in several ways. One way how they prove to be ineffective is that the employee has to walk physically towards a centralized attendance place where he or she is supposed to mark presence and time of their arrival and another huge repercussion is that this system is prone to false practices like proxy i.e. some other employee marks the attendance of the other. These problems have been solved in organizations that were not afraid to change their ways from conventional to more digital i.e. card based and scanner based attendance systems that marked the presence of an employee once he or she enters the premises.

Communication

What any business would pay handsomely for is the fast and secure mode of intra organizational communication. Organizations with the help ofPowerCenter Training are now opting for enterprise resource planner software and centralizing platform for one and only purpose that is transparency at all levels and ease in communication.

In large-scale organizations where there are several layers in the chain of command, it becomes impossible for a manager and owner of the business to keep an eye on everything that happens in and around the organization including the flow of cash. Hence, the occurrence of corruption gets increased manifold. With the centralized access to all of the activities that are carried out by all the departments, the central control remains aware of everything and hence things remain in order and transparent. So much so, even the networks are being made for organizations that are privately controlled and governed so that the employees and partners located in distant places can also connect with the main business activity. There is no longer a need for different Business Objects Classes to be connected through wires and to be placed in the same building; they can connect with each other via the internet in their own private network.

 

Tarot Cards, Gujaratis and The Business Strategy- The Unexpected Link

Contemplation is a business skill and an intuitive introspective is a guide to interpret the cards. This is the reason why tarot card reading can guide through the pressing strategies of the business decision.

First of all, it is not a myth. Guajarati’s have high business sense. The business mentality generally comes to Gujaratis from way long before even any of the mughals or Europeans invaded India.  Many people are useless with their money, how much they got and what they spend it on, but not a Guajarati. Gujarati uses tarot card reader in Ahmadabadto gain more control on their finance. Though this is an unorthodox way of doing things, they don’t want to leave any stone unturned in the way of their success.

Although each cardin tarotcan offer insight and advice resolving your money issues, Suit of Pentacles is focused on money, passion, home and health. Tarot readers in Ahmadabad are more focused on business monitoring and help their client to realize which of their business strategy will lead the way to prosperity. Though a soul message is what a tarot card reading carries, Gujaratis these days depend more and more on the tarot reading to find new ways to help their business to thrive and point out the traits upon which to focus. Success in business comes from optimism and a visionary product or service. Tarot card reading is an approachbordering on to the spiritual, emotional and always very personal while marketing research and business objective as guidelines. The result you get are more honest and long lasting and have capacity to attract more and more customers and audience, and can easily become the integral part of business growth.

Unraveling the mystique from the veil of future is an art and is forte of only the elite masters, Shivangi is the best tarot card reader in Ahmadabad. She started tarot reading as a profession when she was 16 and now over a decade experience is known for the 100 percent accurate reading.

Considering how valuable the experience andaccurate tarot card reader in Indore are, and how they can make others wealthy. Emphasis your stability, long term plans suggested by the tarot card reader will help you and your associates. The business that promotes the greening of an industry and relationship of the nature will be profitable.

A tarot deck consists of cards that have their origin from past 500 years ago in the north region of Italy.

You Need to Get the Roof Repaired ASAP!

There truthfully seems to be virtually no end with the level of damage that the weather event can cause, and it appears like residence roof structure tops will always be a target. For those who have been faced with wind and rain recently that contained rainwater and high wind gusts, you might really should take an excursion up to your roof covering to examine and make sure that each one of your own roofing shingles are in fact still there along with working the way they may be meant to. If not, you will want them repaired as rapidly as you probably may, for the actual good of your whole house. As soon as much more rain arrives and permeates all the locations exactly where shingles have broken off, you’re likely to come across more damage throughout the house, and it does indeed very little but get a lot more expensive to successfully resolve as soon as that takes place. There is absolutely no area on your property more essential than the roof, that shields the whole property as well as its own contents, like the individuals.

Whenever the time arrives that you have harm to contend with, you should contact a certified, bonded along with guaranteed roofing professional such as Boyd Roofing Contractors (http://www.boydcontractors.com/flower-mound/roofing-contractor/) to come and fix the harm for you previous to it gets any worse. Fast recognition to little things will keep them tiny, and letting them keep going stimulates it to come to be much larger difficulties.

Exterior Organization Signs and Their Purpose

A brand new business must purchase a sign to let potential customers understand they are now launched and established. The sign works to lure individuals to the completely new business. Even any organizations that are making utilization of various other advertising and marketing methods to create awareness must have a sign to ensure shoppers can find their business. A business that’s very easily located is the one that should have more clients. If someone cannot find a business, they are prone to become annoyed and check somewhere else for the goods and services. Whenever a competitor has an easily found location, they’ll acquire this business, particularly when they happen to be nearby. This problem is easily solved with the help of Encore Image. This provider has been aiding clients looking for skilled architectural signs to identify their business and successfully establish an organization in the marketplace. From the first design of the sign to the ultimate installation, they work with clients to nurture their company. No undertaking is simply too big or too minor for this business enterprise, and the success they have seen is actually a testament to their dedication to assist buyers with high quality solutions. Whenever their valued clients thrive, their company really does too. Because of this, both parties wins. e

Ideas to Marketing a House

Build yourself way up for the quick purchase. The maximum homebuying period might always be over, however there tend to be still actions you may take for you to ensure some sort of speedy good discounts. Setting the particular right price tag and creating an outstanding first impact are each critical to attracting purchasers of three bedroom houses for sale, but just what else may you carry out to receive the presents rolling within? Here are usually some guidelines to aid you will sell your residence as swiftly as feasible – actually in the particular offseason.

Selling price it correct from the particular start. Vendors of vacation homes for sale often believe they must start the particular asking price tag high along with then reduced it after if the particular house neglects to will sell. But in which can end result in any slower purchase – at times even in a reduced price. The actual first thirty days’ exercise of your current house getting on the particular market will be always the actual best task you’re planning to notice. If typically the price will be too excessive, many potential buyers and their own agents may stay apart, assuming you’re not significant about marketing or you are reluctant to make a deal.

Improve your curb attractiveness. This could possibly mean including new turf, planting blooms, painting the actual front entrance or changing the letterbox. Potential purchasers form a opinion typically the moment they will spot the particular house. Curb appeal is actually everything. Traveling into typically the driveway of flats for auction as well as walking in to that top door units the anticipation.

Update typically the interior as well as exterior. Brand-new fixtures, refreshing paint along with updated gardening are most fairly effortless and inexpensive ways for you to give your own personal home the makeover. It may be got for you to look way up to the particular current market place conditions and also what’s within style. Thoroughly clean, declutter as well as depersonalize. Typically the fewer issues there tend to be in typically the home, typically the larger the idea will appearance, so eliminate knickknacks as well as excess home furniture. Also consider down family members photos, faith based items as well as political posters and prints so possible buyers could envision their very own family within the home, not the one you have. Finally, a person may would like to seek the services of a cleanup service for you to do any deep cleansing.

Stage typically the house to be able to show precisely how the bedrooms are intended to always be used. In the event that you possess odd bedrooms with absolutely no obvious function, give these people one. A odd pergola off the actual kitchen can be taking place as a good office or perhaps a kitchen, for example of this. Make typically the property quick to display. To find out more, navigate to this website.

Growth of mobile app influence the business strategy

Today, the smartphones have completely changed the manner in which businesses conduct their business processes. Now with the advent of a plethora of eCommerce mobile app, businesses have become in a more mobile mode of functioning. Smart phones that are accessible today can be seamlessly integrated into all types of businesses – be it an eCommerce, small or large enterprises. Also, the mobile apps facilitate to increase customers’ interaction with businesses. Now with th advent of ecommerce app,businesses have become in a more mobile mode of functioning.Going mobile makes customers to demand everything at their fingertips. Hence, if businesses do not offer such services, they are likely to face a steep decline in patronage from customers. Well, Android and iPhone apps development has been witnessing an exponential growth in the past few years and them-commerce app has been acting as a catalyst that enhances the business growth. Also, the mobile apps development has become a booming domain and hence, it is imperative for businesses leverage on this mobile technology to catch up to beat the high competition prevailing in online business world.

BRING IN NEW CUSTOMERS:

A very significant aspect for any business to function successfully is to attract new customers. Mobiles devices today have a very broad reach. Making advertisements on smartphones and sending push notifications to the users could be an ideal way to absorb new customers for your business. Extending deals and product offers, you can make sure that your current customers stay loyal, and also, you will be able to attract new customers to your business fold efficiently. Statistics reveal the fact that mobile phone usage is on the higher side compared to various other electronic gadgets put together. This is a valid reason to enter into the mobile space and build a great eCommerce mobile app that will facilitate you function better and serve your customers seamlessly.

 

CUSTOMER SERVICE:

Businesses can greatly get benefitted from accessing m-commerce app to offer excellent customer service. Today, customers want everything at the tips of their fingers. If your business can offer them with ready information through apps and also provide them with ways to instantly contact you through their smartphones, you definitely stand a chance to win the trust your customers. Also, with enhanced customer service, you certainly can increase your customer loyalty.

MOBILE APP ENABLE A REVENUE OPPURTUNITY:

Through extending your customers with latest product offers through eCommerce app, you can attract their attention towards your site and entice them to make a purchase. This in turn facilitates to increase your sales and profits.

PUSH NOTIFICATION:

The mobile apps allow you to notify a user about an event, product offers and more even when the user is not actively making use of your m-commerce app. When a mobile phone receives push notifications, an app icon and a message is displayed directly in the status bar. When the notification is read by the user, the business app mechanically sends the information back to you. So, push notifications can be sent to multiple users and is an advantage to use in product campaigns, offers etc.

 

 

CONCLUSION:

An eCommerce app thus empowers you in your online business process and in turn facilitate to boost to your sales. Yet, it is essential to ensure that your app is easy to comprehend and use, with an array of innovative features. Thus, it is important for you to opt for the right mobile app development service provider that can assist to build an efficient mobile app for you to grow successfully in online business.

Can Businesses Benefit From Club Flyer Marketing?

Businesses require a topnotch marketing tool for their promotional activities if they want to attract more customers. While there are many marketing tools available in the world today, many of them might not be feasible or useful for a company in the corporate sector.

A marketing tool can only be considered as topnotch if it possesses certain characteristics. It should be cheap so that the business can afford it. The tool must also be capable of reaching out to a large number of people. Most of all, it should be effective in attracting potential customers to the business. Club flyers have all of these characteristics. That is why they are still used by many companies for conducting successful marketing campaigns.

There are quite a few advantages of using flyers as well. Here are some of them.

Flyers are Affordable

One of the most important characteristics of flyers is that they are very affordable. Compared to other marketing tools such as TV advertisements, you need to spend only a fraction of the budget in order to reach out to the same number of customers.

Flyers are thoroughly affordable. Costs of printing VIP flyers have decreased greatly which contributes to the reduction of the budget. Even distribution is cheap. After all, you can always distribute the flyers by hand. Your employees can stand outside your stores and deliver the flyer by hand to each person that passes by.

Reach Out To More People in a Cost Effective Manner

As mentioned before, you can print as many flyers as you need for your marketing campaigns. With proper distribution channels in place, you can reach out to a large consumer base with the minimum of effort.

You can opt for mailing programs to deliver your flyers to the homes of your customers directly. These mailing programs are quite cheap even if you send huge amounts of flyers. This reduces distribution costs which makes your marketing campaign quite cost effective.

Flyers Can Catch the Attention of Customers

The fact is that most marketing mediums have become filled with advertisements. This is applicable for televisions and internet. As such, it is hard to get the attention of the potential customers when they are constantly being bombarded with advertisements. Flyers, on the other hand, are not used by many companies as they tend to concentrate on the digital mediums these days.

Therefore, you have a higher chance of getting the attention of your potential customers and impressing them when you use flyers. Be that as it may, you have to ensure that the flyers have been designed and printed in an attractive manner so as to get the best results possible.

You Can Enjoy Versatile Marketing

Another great feature of flyers is that they are quite versatile. They can be used on multiple occasions. You don’t have to use them exclusively for company promotion. They are effective during product launches, event or sale announcements as well. Moreover, there are a variety of options when it comes to customizing them for use. You can become quite successful by getting creative flyers for your marketing needs.

Simplifying Business Success Plan With Outsourced Marketing Company

Your online business requires specific solutions to compete with ever changing demand cycles and client preferences. Each of your competitors are trying  their best to offer high quality solutions and facilities to clients in a unique manner. Therefore, the only way to stand a chance in this evolving business sector is by implementing new and appealing marketing strategies that can simplify your processes and allow you to get close to your clients with ease. Experts of  outsourced marketing company can help you in this regard by assembling a functional and unique marketing strategy for your benefit. Although, business owners and operation managers in the online world are showing affinity regarding selection of such services, you need facts and information based on research before making such decisions. So, we are trying to offer you a few fragments of data regarding how a marketing solution provider can be of help to you.

Practical and Personalized Solutions

Business strategies that can turn the tide for your company, have to be well planned and designed with updated knowledge. As such information or knowledge requires extensive dedication in this work sector, business owners tend to ask for assistance form marketing professionals for desired results. With the help of professionals in the marketing world, the strategies get the chance to blend with research based data; thus becoming extremely efficient and unique to the respective business company. The personalization process comes from thorough understanding of your existing business set-up and its functional properties. Experts supervise such processes and come up with solutions that separate your company form all others.

Operation Supervision

Each business has a multitude of operations and processes that determine the success of their ventures. As the growth and reputation of their business structure is depended on their performance in such ventures, operation managers tend to focus on each and every segment of these operations. With professional help of the marketing executives who have high experience and knowledge in different specific fields of business, it is easy to foresee the success and hope for desired results.

Feasible Facilities

Aside from offering a multitude of benefits and facilities, to your company, marketing executives offer their solutions in a feasible structure. Therefore, you do not have to waste a huge amount of money from your reserve to implement a new business process. So, we can say that reducing the financial pressure form our shoulders is a great option brought by marketing solution providers.

These are few of the many information fragments that can help you out to make sure that trusting and awarding the job of managing your marketing campaigns to a trustworthy company is a wise option.

Music Business Plan: Band Marketing

As an artist management company or record label, a major task will be to connect your stable of musicians and groups with listeners and concertgoers. These are potential methods to detail in your business plan’s marketing section:

Concerts and Tours

Write not just that you will use concerts and tours as additional promotion, or a revenue stream in and of themselves, but how you will do so. You may want to create a system whereby more established groups or artists headline concerts while your developing artists open. Also consider how you will learn about pockets of interest in cities or areas which can present opportunities to throw together a concert to further build on momentum in a community.

Fan Connection

Fan clubs, organized through mail newsletters, were the method of choice to connect with music fans in the past, whether these were organized by the fans themselves or a directextension of the record label or management company’s work. These days, websites, and especially social networking sites like Myspace and Facebook, are the primary ways for fans to connect with each other, organize events, and share information about their favorite groups and music. Whether fan groups organize spontaneously or your business helps them along, describe how you will maintain relations with the fan groups, build their connection by offering promotions and perks, and use their energy to build revenues from the grassroots level. Don’t write off marketing to fans as “preaching to the converted” since a fan base must be carefully tended over time.

Music Videos

Whether they make their way onto TV or are availableonly on Youtube or other video sites, music videos can attract new listeners who haven’t had the opportunity to see the group in concert. Though potentially expensive to produce, music videos can promote both live concerts and recordings, leading to revenues in one or both categories down the road.

Simple Accounting for the Small Business – Synoptic Journal Bookkeeping Using a Simple Accounting Spreadsheet Template

Starting a small business out of your home, offering products or services like business consulting, photography, selling on the web or a MLM? You are now faced with tracking all your expenses and revenues for your business and you certainly don’t have the money yet to engage a bookkeeper or accountant. If your business is a sole proprietorship, whether it be a Canadian Proprietorship or a US-based Proprietorship, you do not require an accountant to submit your company financials (books) to the IRS (USA) or Revenue Canada). Your business revenue and losses are reported as part of your annual personal income tax. For this small business start-up, you won’t need to buy fancy accounting software, like Quick Books or AccPac to track your business.

Only as part of incorporating Bizfare Enterprise Inc in 2005 was it a requirement to engage an accountant. My accountant did insist on using Quick Books software for my business accounting. Up until then using a simple spreadsheet template served my business accounting needs for over ten years. This simple spreadsheet accounting stood the test of multiple audits by Revenue Canada (CRA and Revenue Canada Goods and Services Tax. Both the hardcopy columnar pad and an electronic spreadsheet version of my financial books were accepted by Revenue Canada. (BTW the audits disclosed more ways for me to claim back additional taxes for the previous three years! Now that’s my type of audit!)

In your new start-up business venture, you likely will generate somewhere between 10 to 30 accounting transactions per month. These transactions would be items like Expense, Revenue (sales), Liability (Loan) type transactions and Sales Tax (Federal + State/Provincial) Collection/Deductions. These transactions are further broken down into various Business Accounts. All the Accounts you set up for your business is called a Chart of Accounts. Recording your business financial transactions (Journal Entries) can be executed with pen and ink on an accounting columnar pad or electronically with your computer using a spreadsheet program (MS Excel, Open Office, Star Office).

Whether you employ electronic or hardcopy media, you need to develop a simple Journal template to create your Business Synoptic Journal. This Synoptic Journal format has the advantage of allowing you a complete view of all your individual journal entry transactions against all your various Business Accounts. Creating this Synoptic Journal is easier to do than you think and requires no prior accounting or bookkeeping knowledge.

TIP #1: You could further reduce the accounting line items (Journal Entries) by consolidating like items such as ‘all the Sales for the month’ and ‘all parking receipts for the month’ into one totaled line item for the month.

Where do you start to identify the various Business Accounts required for your Synoptic Journal?

If you currently work for a company or government, secure of one of their employee expense forms. Look at each of the areas identified as expenses – meals, mileage, hotel accommodations, taxi, car rental, telephone & cell phone, air fare, office supplies, etc. This is an excellent place to identify the various Business Expense Accounts you need to set up for your business accounting books. To complete your business Chart of Accounts, include a Business Bank Account, Sales, COGS (Cost of Goods Sold), Sales Tax Collection, Marketing Expense and others as required. Each of these Accounts will be a listed as a title across the top of each column of your Synoptic Journal. Each row (line item) will be the individual journal transactions entered by you. The journal transactions are grouped and summarized for each business month; usually, January through December.

So your Synoptic Journal would look something like this Sample Synoptic Journal at http://picasaweb.google.com/carl.chesal/BookkeepingTemplate.

The column headings might be in this order (from left to right):
DATE | DESCRIPTION | BANK DEPOSITS | BANK WITHDRAWALS | SALES REVENUE | COGS | SALES TAX COLLECTED & REMITTED | OFFICE SUPPLIES EXPENSE | EXPENSE #2 | EXPENSE #3 | ETC

TIP #2: Unless your business is Incorporated or an LLC, you don’t need to go through the expense of opening a business account with your bank. Usually Business accounts charge a higher monthly fee, charge for printing checks (cheques) and don’t offer any interest on your monthly account balance. Instead, open a separate personal bank account (maybe savings). This will show the ‘taxman’ that you are keeping the business separate from your personal banking. Remember you are a sole proprietor and all your business income (and losses) are to be applied directly to your personal income tax submission ( a s per IRS and CRA).

To save you time and make is very simple, I have already created a simple spreadsheet Synoptic Journal template that performs all the calculations for each month and rolls up the 12 business months so it can easily be included in your annual personal income taxpreparation. This Synoptic Journal template has Debit/Credit checks and balances, tracks sales taxes, mileage and totals each account for your entire fiscal year. If you want this FREE Bookkeeping template, you can get it at Communicate Innovate. With a few key strokes, which will help identify yourself, I will gladly send you this FREE Synoptic Journal Template and also any future Small Business Tips.

TIP #3: One Rule of Accounting is that every time you record a journal entry (line item which applies the transaction against the appropriate business accounts) the Debits and Credits MUST REMAIN EQUAL at ALL Times. This Debit Equals Credit calculator is built into this FREE Bookkeeping Template. When you have completed entering a line item (journal transaction), check to ensure that the amount the the Debit cell equals the amount in the Credit cell. If they are not equal, you have not entered the amounts properly in your journal transaction. Correct the problem before entering your next journal entry.

You are now equipped to capture your business financial books with some simple accounting software. Happy bookkeeping! And Happy Selling!

Simple Accounting for the Small Business – Synoptic Journal Bookkeeping Using a Simple Accounting Spreadsheet Template

Starting a small business out of your home, offering products or services like business consulting, photography, selling on the web or a MLM? You are now faced with tracking all your expenses and revenues for your business and you certainly don’t have the money yet to engage a bookkeeper or accountant. If your business is a sole proprietorship, whether it be a Canadian Proprietorship or a US-based Proprietorship, you do not require an accountant to submit your company financials (books) to the IRS (USA) or Revenue Canada). Your business revenue and losses are reported as part of your annual personal income tax. For this small business start-up, you won’t need to buy fancy accounting software, like Quick Books or AccPac to track your business.

Only as part of incorporating Bizfare Enterprise Inc in 2005 was it a requirement to engage an accountant. My accountant did insist on using Quick Books software for my business accounting. Up until then using a simple spreadsheet template served my business accounting needs for over ten years. This simple spreadsheet accounting stood the test of multiple audits by Revenue Canada (CRA and Revenue Canada Goods and Services Tax. Both the hardcopy columnar pad and an electronic spreadsheet version of my financial books were accepted by Revenue Canada. (BTW the audits disclosed more ways for me to claim back additional taxes for the previous three years! Now that’s my type of audit!)

In your new start-up business venture, you likely will generate somewhere between 10 to 30 accounting transactions per month. These transactions would be items like Expense, Revenue (sales), Liability (Loan) type transactions and Sales Tax (Federal + State/Provincial) Collection/Deductions. These transactions are further broken down into various Business Accounts. All the Accounts you set up for your business is called a Chart of Accounts. Recording your business financial transactions (Journal Entries) can be executed with pen and ink on an accounting columnar pad or electronically with your computer using a spreadsheet program (MS Excel, Open Office, Star Office).

Whether you employ electronic or hardcopy media, you need to develop a simple Journal template to create your Business Synoptic Journal. This Synoptic Journal format has the advantage of allowing you a complete view of all your individual journal entry transactions against all your various Business Accounts. Creating this Synoptic Journal is easier to do than you think and requires no prior accounting or bookkeeping knowledge.

TIP #1: You could further reduce the accounting line items (Journal Entries) by consolidating like items such as ‘all the Sales for the month’ and ‘all parking receipts for the month’ into one totaled line item for the month.

Where do you start to identify the various Business Accounts required for your Synoptic Journal?

If you currently work for a company or government, secure of one of their employee expense forms. Look at each of the areas identified as expenses – meals, mileage, hotelaccommodations, taxi, car rental, telephone & cell phone, air fare, office supplies, etc. This is an excellent place to identify the various Business Expense Accounts you need to set up for your business accounting books. To complete your business Chart of Accounts, include a Business Bank Account, Sales, COGS (Cost of Goods Sold), Sales Tax Collection, Marketing Expense and others as required. Each of these Accounts will be a listed as a title across the top of each column of your Synoptic Journal. Each row (line item) will be the individual journal transactions entered by you. The journal transactions are grouped and summarized for each business month; usually, January through December.

So your Synoptic Journal would look something like this Sample Synoptic Journal at http://picasaweb.google.com/carl.chesal/BookkeepingTemplate.

The column headings might be in this order (from left to right):
DATE | DESCRIPTION | BANK DEPOSITS | BANK WITHDRAWALS | SALES REVENUE | COGS | SALES TAX COLLECTED & REMITTED | OFFICE SUPPLIES EXPENSE | EXPENSE #2 | EXPENSE #3 | ETC

TIP #2: Unless your business is Incorporated or an LLC, you don’t need to go through the expense of opening a business account with your bank. Usually Business accounts charge a higher monthly fee, charge for printing checks (cheques) and don’t offer any interest on your monthly account balance. Instead, open a separate personal bank account (maybe savings). This will show the ‘taxman’ that you are keeping the business separate from your personal banking. Remember you are a sole proprietor and all your business income (and losses) are to be applied directly to your personal income tax submission ( a s per IRS and CRA).

To save you time and make is very simple, I have already created a simple spreadsheet Synoptic Journal template that performs all the calculations for each month and rolls up the 12 business months so it can easily be included in your annual personal income tax preparation. This Synoptic Journal template has Debit/Credit checks and balances, tracks sales taxes, mileage and totals each account for your entire fiscal year. If you want this FREE Bookkeeping template, you can get it at Communicate Innovate. With a few key strokes, which will help identify yourself, I will gladly send you this FREE Synoptic Journal Template and also any future Small Business Tips.

TIP #3: One Rule of Accounting is that every time you record a journal entry (line item which applies the transaction against the appropriate business accounts) the Debits and Credits MUST REMAIN EQUAL at ALL Times. This Debit Equals Credit calculator is built into this FREE Bookkeeping Template. When you have completed entering a line item (journal transaction), check to ensure that the amount the the Debit cell equals the amount in the Credit cell. If they are not equal, you have not entered the amounts properly in your journal transaction. Correct the problem before entering your next journal entry.

You are now equipped to capture your business financial books with some simple accounting software. Happy bookkeeping! And Happy Selling!

Personal Injuries Bring a Major Difference in People’s Life

Most of us are would have faced few unforgettable incidents in our life. Some memories are good and some are bad. But all us of tend to remember only the bad memories which had affected us mentally and physically. Physical injuries always take time to heal and always leave a mark in our life, let it be small or big. Personal Injuries are those where we get injured by slip or falling down. Other personal injuries are Car and Bike accidents, Wrongful death, Animal bites, Bicycle accidents, Brain Injury, Personal Injury, Slip and fall accidents, Hit and Run, Windsor, Rear End accidents, Truck accidents, insurance claims, wrongful death,  Uninsured motor accidents etc. All these personal injuries can be insured by us.

But most of us would not even know that we will be able to insure these injuries or ourselves. We would be very careless in the way we drive or do other activities in life. Most of the younger generation now a day faces death by car or bike accidents only. They do rash driving for thrill and to impress somebody and in turn get hit by any vehicle. They would have not even insured themselves or their vehicles. There will be a lot of formalities and procedures when they go for claiming themselves in the insurance companies. Certain Insurance companies do not even provide proper response to the victim and their families. Many of them get injured very badly that at least their insurance amount will help them for a living but few insurance companies will not even provide a minimum amount of insurance to the victims. Instead they try to escape from the situation.

Personal Lawyer Takes Care Of The Insurance Claims Of Public

There are top award winning Personal Injury Lawyers in Windsor who takes care of the people in Ontario who are affected by the Personal Injuries. If a person or his loved one has suffered an injury, then they have all rights to file a claim for financial compensation. The only eligibility is that, the person should have insured himself in an insurance company before the accident or incident. Personal Injuries are very common now a day. Even Animal bites can be claimed as Personal injuries. The Personal Injuries lawyers at Ontario are very profound lawyers in claiming insurance amounts. Many of the victims would have broken bones or and many more major injuries where their medical expenses would mount up.

In such cases the Personal injury lawyers of Windsor will help the victim to get the maximum financial compensation from their insurance companies and will take them through a smooth injury litigation process.  The Lawyers of Diamond and Diamond can take you through filing of the insurance process. The offices are located in several places in Canada like, Toronto, Barrie etc. One can contact the help line through 1-800- 567 Hurt. These committees and lawyers help the victims and their families to get the exact financial compensation when they meet with any personal injury. Hence, one should always be very careful while traveling outside or while doing any tasks.

A Profitable Strategy-Keep a Business Journal

You heard it right, keeping a business journal can be a profitable strategy for your business success. You’re probably thinking, “Right, I’m not going to keep a diary about my business day and anyway I hate writing!”

You probably are so busy that keeping a journal is the last thing you want to do. I know there’s a million and one excuses and I was right there with you at one time. That is until I committed to daily journal writing.

So why should you keep a journal?

Journal writing is the most proactive activity you can do to start, build and run a successful business. The main reason to keep a journal is to be very clear about what you’ve done and where you want to go. Keeping a journal will allow you to keep track of your progress. It helps you to see where you were, where you want to go and what you must do to keep progressing in you business.

Writing in your journal is having an honest discussion with yourself. There are always so many thoughts racing through our minds. When you write down your frustrations, challenges, thoughts, and inspirations, it clears your mind of negative feelings. This can relieve your anxieties and doubts, so you can maintain your focus. This is the perspective you need to progress with your business. In addition, it makes your thoughts and ideas real and tangible, so you won’t forget them.

Do you ever have a great idea or solution to a problem? If you don’t write it down, it’s hard to act on it or worse you’ll forget the details.

The time you spend writing in your business journal will actually save you time. This is something that you have to do and see for yourself.

The daily entries will help you realize where you’ve been. By having a record of your success and failures you’ll have the ability to know what works and what doesn’t work. Having these entries help you to keep doing what is working and drop what doesn’t work.

Start keeping a journal everyday. Write in it first thing in the morning, so you are very clear about what you want to accomplish for the day. Write in it after you are done working, so you can record your problems, challenges, frustrations as well as your successes.

This one practice will keep you very focused and clear in your business.

One key requirement to making this work is to be honest with yourself. You need to be completely honest about what you write. This is for you and the success of your business. If you just read emails and the latest weather report for your upcoming trip, write it down. If you had a list of things to do and you did something else, write it down.

What I’m trying to get at here is write down exactly what went on that day. This will be your record of accountability. I’m sure you want to have a successful business, right? This is your way of actually seeing what your doing or maybe not doing. Then you can say, “Hey I need to get my act together and get back on track to realize my dreams!”

Also if you are getting a lot done, you can have confidence in knowing you’re on the right track. Having it written down also gives you the ability to remember your successes. Celebrate and feel good about that.

This is an opportunity to get down on paper your thoughts about a problem you just can’t seem to figure out. It’s also used to find an answer to a problem or challenge that came to you in those many moments of inspiration. Better yet, when you’re confused about an aspect of your business or you life, write it down. When you get it all out on paper, you gain power to do something about it. Writing out the challenge or problem with all the anxiety, frustrations and barriers starts the process.

You can then write out all the possible solutions and thoughts about your problem. You can get it all out of your mind and become very clear about your challenge. This process activates your mind and thinking process to start looking for a solution to the problem. Well almost every time you do this, the ideas and solutions will start flowing.

You can also write about, what motivates you today? How are you feeling? What you are looking forward to? What are you dreading? Make your journal a window into your life. A real look at you, your business, and what you are trying to create.

Have you ever heard the phrase, “Those that fail to remember their past are doomed to repeat it?” Well your business journal becomes the history of your business. When you have it written down, you can look back often to see what you did when you faced a challenge or how you felt when something happened. It is a written snapshot of your successes and failures.

So when you decide to start a business journal or rather a success journal, here are some tips to make your journal writing time effective.

1-Figure out what you are going to have on hand to write in your journal. Some examples are a 3-ring binder, hardbound journal or on your computer. Whatever it is, make sure you can relax and really be in a place where you can think and write.

2-Create daily entries- At the end of each day ponder your thoughts and feelings about how your business is going and where you would like to go. Write these in your business journal. Make sure you do this everyday for at least 21 days without missing and you will form you’re journal writing habit.

3-Review regularly- Your business journal is there to help you work through your thoughts and see your progress. So make sure that you review your entries regularly.

One final thought. You might think that this is tons of work and it will take too much time from your business. I thought this way to. But as you do this, you’ll find that daily journal writing will save you time and money. It will keeps you focused, clear and motivated. I’ve found it to be one of the keys to my continued success and I know if you will start, it will be for you too.

Is It A Wise Decision To Invest In Coca Cola Stocks

Investing in the stocks is surely the right way to get the right value for your money. Keeping your hard earned money locked up in the bank is never going to help your finances and the bank interests are not actually something to lure. Investing in the right shares can be a very efficient way to put your money work for you, but before you invest in them you need to learn about the different stocks in the market and also the right one to meet with all your investment needs. If you are new to the share market or you just need to sharpen your skills in the market the online tools on share trading can be of great help for you.

The risk factor

For the new investors, putting their money on established brands is surely a way to play safe. Investing in stocks like Coca Cola often seems to be a safe option. However, before investing in any stock it is really important for the investors to be completely aware about the risks associated with them. Even the major stocks, like Coco Cola, can experience a rapid downfall in the market driven by a bunch of financial and internal reasons of the company and hence no matter the current status of the stock in which you are investing it always has a good amount of risk associated with it.

Current situation of the Coca Cola stocks

The Coca Cola Stocks accounted for a less than perfect earning in the last quarter and the net revenue was down compared to the previous years. This sudden decline scared off many investors but the particular reasons for such a result were not determined. According to many, the global tendency to go health friendly might be a reason for drop in the shares of the major carbonated drink manufacturer, but on the contrary the competitors in the market performed well.

On the other hand, Coca Cola being a well established company, it is most expected that it will not take the company long to get back with their previous revenue. They have already declared their plans of investing in other energy drinks and at the same time they have undertaken a cost cutting plan for boosting the productivity. The company has a highly stable track record and even though it failed its best performance in the last year, it is expected to not to take long for the Coca Cola Stocks to recover.

How to Develop a Sports Marketing Plan for Contemporary Sports Management

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Organizations, businesses and sports teams can build stronger brands for sports-related products and services by incorporating sports marketing into a traditional business plan. As with a traditional marketing plan, a sports marketing plan should address the appropriate business needs and examine sports specific aspects of business. Integrating sports management into a marketing plan will assist organizations and sports teams in building relationships with customers and fans while creating a distinct brand.

Executive Summary

  1. Explain what the organization, business or sports team does in the executive summary. Define the brand identity by describing what it is that the sports team or business offers to the market.
  2. Summarize the specific services and needs that the sports business offers consumers. For a sports team, focus on such aspects of business as entertainment value, ticket prices and sports product. For a sports service or business, focus on product offerings, quality of service and brand value.
  3. Write an overview to broadly summarize the content of the sports marketing plan and how it will further develop the organization’s marketing program.

Situation Analysis

  1. Examine the marketplace in the situation analysis section by listing, in subsections, all competitors, consumer information, market trends and market needs. Explain how the brand fits into the market as a whole.
  2. Research and explain information on ticket prices, sports product trends, consumer demands for tickets, corporate sponsorship trends, popularity shifts in sports and any other market related influences. Staying aware of market and consumer trends will help fill the customer needs.
  3. Perform a SWOT analysis, which is an examination of an organization’s strengths, weaknesses, opportunities and threats. This requires conducting internal research to examine the organization’s strengths and weaknesses, in relation to the market. An organization’s opportunities and threats come from outside elements in the market, including competition organizations and potential business opportunities. A SWOT analysis allows an organization to develop a business strategy while maintaining awareness of internal and external aspects of the market.

Marketing Strategy

  1. Examine the target market, which is the specific consumer group that an organization attempts to reach with its marketing of products and services. To find the target market, conduct market research by studying sales of tickets, products and services. Research specific demographics to detail target market characteristics. Find out the age, geographical location, income range, gender and any other specifics to formulate the target market. Use the results of this research to tailor marketing strategy to the target market demographics.
  2. Explain all marketing objectives and highlight specific objectives. For example, “we will exceed last season’s ticket sales by $5,000.” Tailor marketing objectives to the target market.
  3. Detail the marketing tactics that will help achieve each marketing objective. For example, “we will exceed last season’s ticket sales by $5,000 by adding five ticket sales representatives.” Develop specific tactics for each marketing objective.

Marketing Financials

  1. List budget needs for the marketing plan, detailing credits and debits for all marketing activity. Be specific for individual projects, such as ticket sales, print ads and promotional events.
  2. List the money that the marketing plan will gain and lose from outside sponsorships and partnerships. Explain all financial details regarding sponsorships with outside organizations, including legal aspects and terms of condition of the sponsorship.
  3. Explain where financial resources come from and where they are being allocated. Ascertain that marketing strategies have the appropriate amount of money needed to fund them.

The Advantages of Social Networking in Business

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Social networks have become useful tools for businesses looking to market their products and services. eMarketer estimates that Facebook will have $4 billion in ad revenues worldwide in 2011 and Twitter will attract $150 million in spending. Also, worldwide social network spending is expected to reach nearly $6 billion in 2011. With these types of numbers, it’s clear businesses are finding many ways to use social networking to their advantage.

Marketing

  • Marketing is one of the biggest advantages of social networking for a business. There are lots of ways to use social media to market your business. For example, develop a Facebook fan page to keep customers in the loop about important brand updates. Create a YouTube channel to showcase your product features and benefits. Blendtec, a company that develops high-powered blenders, created a series of videos showing people grinding up golf balls, cell phones and iPads in their blenders. The videos became a hit and spread virally, with over 156 million views as of March 2011.

Recruiting

  • Another advantage of using social networking is that you can recruit talented employees for your business. Use Twitter to post a message about an open position at your company. Or, network with job seekers on LinkedIn to recruit talent to your business. People who frequently use social networks can be an asset to your company because they are adept with technology.

Building Relationships

  • Another advantage of using social networking sites in business is the level of acceptability and relationship-building they can bring to your business. If you have an existing customer you engaged on a social networking site, you increase your chances of having that customer become a “fan” of your page or add you to their friends list. Build relationships with customers on LinkedIn by adding them to your network and engaging in conversations about your brand online.

Customer Service and Feedback

  • Using social networking websites to increase your customer service and gather feedback from customers is another advantage. Create a form on your Facebook or link to a form on your website that allows customers to voice their concerns and complaints. Post a survey on your Facebook page or a link to a survey on your Twitter account to gather customer feedback about a new product or service idea.

How to Apply for Bailout Money for a Small Business

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The federal government has provided bailout money to assist the many struggling small businesses throughout the United States. According to the Small Business Administration (SBA), the federal government has allotted $730 billion for that organization to assist small-business owners in keeping their companies afloat. This funding is primarily available for the SBA to insure or underwrite loans for small businesses. Tapping into the federal bailout money for small businesses is not as easy as picking up the phone and making a request, but with some time spent in research and plenty of patience and persistence, small-business owners will be able to acquire available funding.

Instructions

  1. Contact your local office of the Small Business Administration. The federal bailout money for small businesses will ultimately pass through banks and other lenders, but the SBA can provide the information you need on how to apply for it. The SBA will be responsible for underwriting small-business loans (in the same way that the Federal Housing Administration underwrites housing loans), so you will need to start there. Take the time to visit the local office in person, as you will be much harder to ignore and more likely to receive useful information.
  2. Request a list of approved banks or lenders for SBA loans. The SBA underwrites the loans, but the banks provide the actual loan packages. The workers at your local SBA can tell you more about the banks to which you can apply and the loan options that will be best for your business.
  3. Contact the bank to find out about small-business loans. Let the bank know that you are applying through the Small Business Administration, and make sure the loan package reflects this underwriting. For instance, an SBA-backed loan should have reduced or eliminated fees, as well as SBA guarantee for as much as 90 percent of the loan.
  4. Apply for an SBA-insured loan. Do not complete or sign the loan application until you are sure that the loan is the best for your business and reflects your business’s ability to make the necessary payments.

Tips On How To Start A Home Based Business

It is a typical American dream to own your own business and to create your own successful career. Home businesses are more possible than ever and there are more chances and ways to make your mark in the business world from your own home. This article can help you along the way to your own home business.

Register your home business with your local chamber of commerce. Sometimes it’s hard to advertise a home business inexpensively, but you can become well-known in your community by letting your chamber of commerce know where you are. People looking for your type of business can inquire and get helpful information, which will help you also. And it won’t cost you anything!

Create a flier for your home business. Promote your company by sending the flier out to others and posting it in different locations in the community. You can also scan the flier and put it up as an attachment on your web page. Each of these steps will increase the visibility of your business.

It is important to set boundaries. They are crucial for those who work at home. Everyone in your life will need the boundaries, your kids, spouse, neighbors, clients, or anyone else you work or live it. These people need to know when you are working, when you will return e-mail, and when you will take phone calls, or when you are not. The better you are at setting and enforcing the boundaries, the more efficient your business, and your life will be.

Make sure your family understands that you are working. Many home based business owners have families who ask them to run errands, without being aware that working at home is still working. Have a talk with them about what you are doing and what kind of support they can give you. You’ll have a smoother day when you can work in peace.

Create an online store to sell your handmade items that you have traditionally sold only to people in your region. The internet is a way to bring your products to people around the world. It is an easy way to create a real store without the investment of a physical store front.

Buy a web site that has ecommerce capability. Before you buy, decide whether you want to hire someone else to build your site or do it yourself. Many services offer a web site domain and hosting package, with tools to help you build your own site and load a catalog of products to sell.

Invest in a toll-free number for your home business. An 800 number makes your business look larger, established and professional to customers. It also gives you a way to separate business calls from personal calls so you can “turn off” your business at the end of the day and make time for family.

Have made or make a banner and logo for your business website. Carry this design through on your business cards, stationery, post cards, and fliers. Use an online printing service that allows you to upload your own artwork or choose one of their default designs. Just add your text, select the products you want and create your business brand.

Keep a mileage log for your business driving. With a home business, you might find yourself driving to meet clients or suppliers, delivering orders or traveling to boutiques and trade shows. The IRS allows a write-off for business mileage, at about 34 cents per mile. That adds up! Check IRS.gov for the current year mileage allowance.

You can claim as a deduction the cost of meals for clients, but it is best if you can show that the clients you are entertaining are really paying customers of your business. Auditors understand that meals at restaurants can be a good way to attract clients, but they are more likely to feel the write-off is justified if the clients you take out also bring you substantial revenue. Keep all receipts.

As revealed at the start of this article, home business are an American dream. They are the very thing that American success stories are made of. Who wouldn’t want to be their own boss? By taking the advice in this article and putting it into action, you too can be one of those home business success stories.

 

How to Do a Market Analysis for a Business Plan

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The market analysis section of a business plan includes particular information about the industry your business is in and your target market. It also presents conclusions based on the data collected, the facts that support your conclusion and evaluation of major competitors. Even though a market analysis is usually conducted in the start-up phase while constructing a business plan, it should be done each year to adjust to changes in market conditions.

Instructions

  1. Describe the industry and its future outlook. The description of the industry should include its size, growth rate, trends and projections. If the business will be targeting a niche section of the industry, or is introducing a new product where there is no current market, then you may have to hire a market research firm to survey or collect this information.
  2. Determine who is in your target market. The target market is the group of customers that the business intends to market to. When defining the target market, include distinguishing characteristics, size of the market, market share percentage you expect to obtain, pricing and gross margin targets, resources for finding information related to your target market, media that can be used to reach them, their purchasing cycle and trends that could impact sales.
  3. Conduct market tests. While this is not typically a requirement for the market analysis section, it strengthens your findings if you’re presenting the report for financing opportunities. Only the results of market tests should be included in this section, with the details saved for the appendix at the end. The market test should include the target market’s willingness to purchase your products or services at different price points.
  4. Establish lead times. This is the amount of time it takes for a customer to receive the product or service after placing the order. Also, if applicable, include the lead time for the initial orders, reorders and volume purchases.
  5. Perform a competitive analysis. This includes not only naming the top competitors, but also assessing their strengths and weaknesses, their market share and whether there is a window of opportunity and indirect or secondary competitors that can impact your business’s success. In addition, collect data to determine the competition’s ability to satisfy its customers needs, brand strength, reputation, financial resources and key personnel.
  6. Research if there are regulatory restrictions. Find out if there are government regulations in place that can impact the business. Gather information about how the business can meet the requirements, how long it has to comply and the costs involved.

How to Keep the Books for a Small Business

Keeping the books for a small business involves recording all financial transactions, organizing backup documentation and setting the stage for the accounting to begin. According to the IRS, there is no set rule as to how a small business should handle its bookkeeping as long as income and expenses are recorded. This being true, a small business can easily create a productive system for the books by applying just a few of the most basic bookkeeping procedures.

Instructions

  1. Create separate chronological records of all financial business transactions starting with revenues or income. To simplify the process, open a business checking account and record income as individual or batch bank deposits. Since, for audit purposes, each transaction must be documented, attach income receipts, charge slips and invoices to the corresponding bank deposit slip. Expenses that may be used for deductions at tax time such as travel, transportation, food, lodging and some entertainment expenses are treated differently than regular business purchases and expenses and should be recorded and documented in a separate journal.
  2. Create a separate chronological record of all expenditures. Simplify the process by strictly writing checks and using a designated debit card to pay for business purchases and expenses. To provide backup documents, keep receipts, invoices and slips with the corresponding cancelled checks and bank statements.
  3. Reconcile the bank statement each month and keep a neat and orderly check register. Doing this will balance the income and expenditures and automatically create perfect records in the books month after month.
  4. Record and document the expenses that will be claimed as tax deductions at the end of the year. These types of expenses — which include travel costs, transportation expenses, food, lodging and some entertainment expenses — are treated differently than regular business purchases and expenses and should be recorded and documented in a separate journal.
  5. Create a journal or ledger recording information about the assets of the business. Assets are anything of value owned by the business including bank accounts, money markets, stocks and bonds, certificates of deposit, investments, real estate, machinery, land, furniture and appliances. Backup documentation required might include account numbers, dates the accounts were opened, monthly payment schedules, loan papers and utility bills.
  6. Create a journal or ledger recording information about the liabilities of the business. Liabilities are things that are owed by the company to other businesses and persons and include vender payments, bank loans, vehicle loans, personal loans, mortgage payments and bills. Backup documentation would include loan papers, invoices, payment booklets and credit card bills.
  7. Use the information recorded for income and expenditures to prepare a monthly Income statement or profit and loss statement. For this financial statement, simply deduct the total expense figure from the total income figure. The result will be either a positive number representing a profit for the month or it will be a negative number representing a loss. It helps to prepare year-to-date profit and loss statements along with the monthly statements to get a clearer picture of now the company is progressing.
  8. Use the information recorded for the assets and liabilities to formulate a balance sheet. A balance sheet and an income statement are the two financial statements that provide the most telling information to a business. A balance sheet subtracts total liabilities from total assets, leaving a figure that represents the business’s net worth or owner equity.

Letter to Birmingham Business Journal

Birmingham Business Journal
2140 11th Avenue S., Suite 205
Birmingham, AL 35205

Dear Sir,

I am continuing to write in follow up to my July 18, 2014 email to you, which email can be found online here.
In that email, I quoted your editorial “Congressional Inaction Could Derail Recovery” from the “Viewpoint” page in the Business Journal’s June 20, 2014 issue (page 19). In the editorial, you said, among other things:

Even the ongoing recovery is threatened by the fierce political divide that has taken hold in our nation….
As has often been the case lately, the primary culprit is Congress . . ..
The petty disputes in Washington must stop. Business leaders need to take an active role by supporting candidates who won’t fall into the red vs. blue and Democrat vs. Republican debates.

That was six months ago.
I am interested in what the Business Journal’s thinking is currently,
The 2014 elections have come and gone, and the Republicans have taken over the Senate and increased their majority in the House of Representatives.
Have the concerns you expressed in June evaporated? Are you in a “wait and see” mode to determine whether you should continue to have your concerns?
I am continuing my campaign that Congress is broken and cannot do its job properly for the American people. My contention is that the broken condition is connected to our system of campaign finance. (If you have not read it, you should read Harvard Law Professor Lawrence Lessig’s short book Lesterland: The Corruption of Congress And How To End It.)
I have no information about whether the Birmingham Business Alliance has given any consideration to my communications to them (including most recently this November 26, 2014 email and this January 9, 2015 letter).
Congressman Palmer remains steadfastly silent to my knowledge.
He has choices of things he could say, such as “there is nothing wrong with our system of campaign finance that warrants my attention and there is nothing my constituents should concern themselves about” or “there are things which call for my attentions as the Representative of the 6th district, and here is what I am urging (Congressman Palmer is supporting term limits I believe, and he could say, for example, that action about term limits is all that is needed)”.
But Congressman Palmer won’t say anything, to my knowledge.
Retired Congressman Bachus spent twenty years in Washington, and one would think he would have some informed views on this matter. I have no idea whether retired Congressman Bachus is willing to share his thoughts with the Business Journal, but you could ask him.
In all events, I am interested in what the Birmingham Business Journal thinks.
Thank you.

 

Changes in Technology in Business

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The changes in computer, information and communication technology are influencing all aspects of the business world, from marketing and networking to research and development. Understanding and utilizing the advancements in the technology industry are vital for any business owner, worker, or investor if they want to continue growing their business and attracting new customers and clients.

Accessibility

  • Advancements in mobile technology allow employers and employees to communicate in newer, faster ways. Laptops, tablet computers and mobile devices like PDAs keep workers constantly connected, raising networking to another level. Companies have access to their clients and customers on-line and vice versa, increasing the frequency and speed of communication, and making companies more available to their customers.

Application

  • By utilizing the connectivity offered by changes in technology, businesses can easily keep customers and clients up-to-date with the latest information and news. They can also use this access to conduct faster research on what clients are looking for, leading to more rapid business development. Many businesses are already using social networking tools like Facebook, Twitter and LinkedIn to stay in constant contact with their customers and learn more about how they can better their company.

Benefits

  • Speed is key in both the world of business and technology. Companies are constantly developing their products and services in the hopes of reaching their desired audience first. The changes in all forms of technology today allow workers to communicate with one another and customers from all around the world quickly and easily. Advancements in communication technology in particular opens up more job opportunities, as many companies are allowing their workers to be more mobile, and a potential employee may not need to live in a certain place in order to qualify for a job. It also allows smaller businesses to compete with big business, helping them find customers outside of their neighborhood.

Potential

  • Technological advancements are already having a large impact on business marketing, as most companies have recognized the value of having an updated website and other on-line resources. As changes in technology allow the Internet to become more interactive, businesses will have the opportunity to interact more directly with their fellow employees, their competition and their customers. This change could help the business world become more transparent, leading to growth and development that will benefit workers and anyone who needs the services they provide.

Expert Insight

  • Changes in technology and their effect on the business world can be viewed from a few different perspectives. According to a study conducted by the Center for Information Systems Research at the Massachusetts Institute of Technology, three distinct perspectives include trying to improve a business or company, trying to surpass the success of competitive companies and trying to decide whether or not to join a specific business or industry.

How to Determine Market Size for a Business Plan

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In order to forecast how much money you can make from your business, you’ll need to calculate how many potential customers you have and how many of them you’ll be able to capture or lure away from your competitors. You also have to know what the growth rate is for your target market, since it’s rarely wise to invest in a stagnant or shrinking market. This can be one of the most challenging, but also one of the most critical, components of the business plan.

Instructions

  1. Determine who your customers are. Your product or service must fill a need that customers have. For instance, a dog walking service fills a dog owner’s need to have their pet taken care of when they’re unable to do so due to work or travel. Once you know what problem you’re solving and for whom, invest time and energy into determining the characteristics of your customers. You may have multiple customer groups, such as vacationing seniors and dual-income families.
  2. Categorize your customers. Describe them according to demographics such as age, gender and income, and psychographics such as technology awareness, fashion consciousness or political views.
  3. Research your customers. Read articles about your target customers and the problems they encounter which your business can solve. Demographic data is available from the US Census Bureau and other reliable government and private sources. Trade publications and industry-focused websites can also be good sources of information about year-to-year trends, customer spending habits and forecasts. Often the most thorough and up-to-date information is for sale in industry market forecasts, and may cost from dozens to many thousands of dollars. Official population statistics will often include projections for up to 10 years in the future.
  4. Understand your competitors and their market share. If you work in a highly fragmented industry such as soap, there may be hundreds of competitors each with a quarter of a percent of market share. In that case, assume that .25% is the most you’ll ever get of the market, and that you’ll start out at a much smaller portion. Hit-based industries such as movies and video games may have three or four major corporations taking 60% or more of the market, with a dozen more vying for the remaining 40%. In that case, assume you’ll have a very small share of the market—1% or less—but that the sky is the limit and wise business decisions could pay huge dividends.
  5. Calculate your market size. Identify the total number of customers available to you and multiply that by your market share percentage. Then take the growth rate projected in your research and calculate the increase in your customer base if the market share percentage is held constant. For instance, out of a million potential customers, assume you can capture one-tenth of a percent in the first year, two-tenths in the second, and up to three-tenths in the third year. Over that same period, assume your target demographic is growing by 10% annually. You’ll therefore have 1,000 customers the first year (1,000,000 x 0.1%), 2,200 the second year (1,100,000 x 0.2%) and 3,630 the third year (1,210,000 x 0.3%).

Charles Koch Wichita Business Journal Interview

Photo Credit: Kellen Jenkins of WBJ

So last Friday morning the Wichita Business Journal (the article is only unlocked for a week) in an effort to revamp their journal came out with a profile of Charles Koch. Koch is not known to give very many interviews. Although in the past few years he did one with Forbes andone with the Wichita Eagle. The story of how the interview came about is interesting (more on that later).

In the interview done in February 18, 2014. From the pictures Charles Koch looks very relaxed wearing an Oxford Polo Shirt (who would think a billionaire would wear Ralph Lauren-that isn’t Ralph Lauren). Koch talked about a number of different things like why Koch Industries is still in Wichita (I was even surprised he quoted Hayek on that). On innovation when asked why Charles Koch who is 78 years old and still shows up up to work everyday. According to Koch “I may be old, but I’m not dead yet”. Koch Industries is still trying to integrate Molex from their merger last year. I would imagine Molex employees are learning more about Market Based Management. Koch said that Molex has to “get an idea built and get it commercialized immediately”. Molex makes connectors that go into computer and electrical products (wait I thought Koch Industries was an oil giant). What is really interesting was Koch discussing products that can learn themselves. He discussed about building a computer into a glass mirror that could learn to adjust the temperature or the amount of light to come through the mirror all with the press of a button. Koch Industries has also made some interesting investments like into American Greetings (a card company). Essentially, Koch provided capital to American Greetings in order to take the company back. Charles Koch points out that it is hard to give a loved one the same message from a digital card as a hand delivered card. Koch said he liked the new technology in the drilling business (however he doesn’t want to get back into that industry).

Chase Koch is the son of Charles Koch and earned his BBA in Marketing from Texas A&M University and has been with the company since 2003. I talked about Chase Koch and possible estate planning here. Charles Koch even challenged if his son would be the best person for the job. I honestly believe that if Charles Koch didn’t believe his son was ready he would not have him on board with the company. Koch Industries has a large bench to pool from in terms of talent in the future if needed.

When talking about his political views Koch is really trying to save the country by promoting limited government and free markets. He talks about cronyism and the barriers to entry (taxi medallions or required schooling for hairdressers). Koch does correctly point out that make it harder for poor people to advance “for disadvantaged people trying to get started, its unconscionable in my view”. Honestly, it seems clear the Charles Koch does want to help poor people. Thomas Sowell once said that the difference between Democrats and Republicans is that Democrats want to give the poor money while they are poor and Republicans want to help poor people stop being poor. Koch talks about long-term interest instead of short-term interests. Since Koch is private they don’t have to worry about analyst meetings or quarterly earnings. In this interview from 2007 Koch said “a public company has to cope with the extreme focus of the analysts and the equities market on quarterly earnings. Someone misses quarterly earnings projections by a penny, and their stock goes down 10 percent”. Most people actually incorrectly believe that companies are just into the bottom line for the short term. However, if you constantly make bad decisions in the short run you won’t be around for the long run. Koch points out that “people should only profit to the extent they make other peoples lives better. You should profit because you created a better restaurant and people enjoyed going to it. You didn’t force them to go, you don’t have a mandate that you have to go to my restaurant on Tuesdays or Wednesdays or you go to prison”. Gee, for some reason I have this feeling if I don’t purchase healthcare I get some time of penalty. When talking about political contributions and his interests it should be noted that Charles Koch, David Koch, and Koch Industries are subjected to death threats, cyberattacks (speaking of which a 24 year old Iowa man got busted for trying to launch a cyberattack on the Koch website). I saw someone from Young Turks explaining how it was nice that young people were realizing that Koch Industries was a bad an evil corporation and even liberals should feel a little proud when the company gets hacked.

It was interesting to see the Charles Koch Foundation is working with Michael Rowe from  “Dirty Jobs” in order to explain to people they don’t need to get a liberal arts degree and that some people who have certain talents can make very good money my satisfying needs and wants of people.

A nice feature of the article is when former Koch employees reflected on there time at Koch. Nearly all of them said it shaped how they thought and had a positive effect on who they become as business people. Former employee Patrick Ahern said that in one year he learned so much he would have paid to work at Koch Industries.

According to reports Koch Industries decided at the last minute not to allow video during the interview (probably for security reasons). It is pretty clear that Charles Koch and his brother David Koch unfortunately have to have armed guards 24/7 to protect them because people fundamentally don’t agree with their ideology. The ironic thing is that these people who complain are most likely using a Koch Industries product. If they use the toilet they most likely used Georgia Pacific toilet paper. If they dried their hands they used a paper towel from Georgia Pacific. After the purchase of Molex, if anyone has a iPhone it was created partly by Koch Industries. The list goes on and on of products that Koch creates that every day people use (probably without even realizing it). What is even more interesting is that Koch to my knowledge doesn’t explore for gas like actual companies (Chevron, ExxonMobil, and the rest).

How to Apply for a Small Business Grant

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Seeking grant money is time consuming and frustrating. The government doesn’t advertise how much funding is actually available usually because many eligibility requirements must be met and the application process is quite a competitive business. The good news is that grants are available to any legal American resident, even if your credit is less than stellar. You can apply for multiple grants at the same time. Grants are also available for individuals as well as organizations. Read on to learn more.

Instructions

  1. Research the type of grant you actually need. This is where the Small Business Association (SBA) or Small Business Development Center (SBDC) comes in handy. Many people have been rejected for grants simply because they are unaware of their particular funding needs.
  2. Be sure you meet the grant requirements. If you apply as an individual as opposed to a company that you stay within the parameters of meeting those specific grant requirements. In other words, individuals may not apply for grants set aside for organizations.
  3. Consider applying for your grant online. Most government funding applications are now available on the Internet. It is no longer the extensive process that it has been in years past. Online applications are much faster due to the fact that these sites include step-by-step instructions as well as a FAQ section. Online grant applications are given a Funding Opportunity Number. This number is important for downloading purposes. It is also necessary as part of your registration with the Central Contractor Registry. This is a requirement for identification purposes and will also prove helpful if you are applying for more than one grant. Once your application is complete, an adviser will contact you.
  4. Expect to prepare a grant proposal letter and a business plan. If you have no experience in either of these areas, it may be best to contact your local Small Business Association (SBA) or Small Business Development Center (SBDA) to request professional help. There may be a nominal fee for this service. After the application, proposal and business plan are all complete and submitted, the next step is just being patient. In some cases, it can take up to twelve months for approval.

 How Does Technology Affect Business Ethics?

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Technology can allow businesses to work efficiently, but it can also provide ways for unscrupulous users to access private information about colleagues or other companies. The widespread adoption of technologies such as email means that users could be inadvertently storing conversation logs on remote servers, which may then be accessed by third parties. In addition, use of business technology can raise environmental questions, with increased power consumption adding to an organization’s carbon footprint.

Privacy

  • Technology allows organizations to spy on their employees in a wide range of ways. Many businesses reserve the right to log everything their employees do when using a computer, and to use evidence gleaned against that employee if necessary. The case for this practice is usually that employees are using company resources and have nothing to fear if they have nothing to hide. However, it could be argued that this breaches the employee’s privacy, as monitoring may also include activities undertaken during break times or after work hours.

Espionage

  • Business technology can help to facilitate espionage between rival companies. For example, electronic storage often allows users to make effectively unlimited copies of a given file, which can then either be physically snuck out of the premises on a memory stick or emailed to a third party. In addition, data which is held on externally-accessible storage, such as Internet-based cloud storage systems, may be vulnerable to hacking or remote access, creating a tempting target for potential corporate spies.

Piracy

  • Software piracy, or the use of unauthorized software, is rife, with trade organization Business Software Alliance claiming in 2011 that 35 percent of business decision makers admit to using pirated software for company purposes. This reduces the revenue available to the software industry, and could see the businesses in question hit with a fine if caught. In addition, pirated copies of key software, such as operating systems, may not be able to receive automatic vendor updates, which could leave them vulnerable to malware or viruses.

Environmental

  • Computer and electronic systems consume power, with the generation of which having a potentially negative effect on the environment. A 2012 study from testing organization Tom’s Hardware showed that some configurations of computer system can draw up to 83 watts of power while idle, and up to 210 at peak times. Power management systems may be used to reduce power use across larger offices. However, this can create an ethical dilemma for companies, who must choose between investing in power management and ignoring potential environmental concerns.

How to Become a Social Media Manager

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Social media managers help companies transition into the modern way of doing business, forming relationships with clients or customers and marketing the company. Social media is a relatively new business function, and many people who have become experts in social media are self taught. People interested in social media management can learn through webinars, college courses or books. Becoming a social media manager might be a natural fit from someone with a technology, marketing or corporate relations background.

Instructions

  1. Take a social media course or “boot camp” that teaches best practices on how to use social sites such as Facebook and Google-plus, blogging, email marketing campaigns and Twitter. Several companies offer the boot camps in different locations throughout the country. Social media courses are offered by some colleges and universities, especially in their adult education courses.
  2. Maintain social media sites for yourself or someone else, such as a company or nonprofit organization, to demonstrate your abilities. This would include building a profile you could use on sites such as Facebook, Twitter and Linked In profiles and updating information on those sites.
  3. Create, post and update a blog either for yourself or someone else to demonstrate your ability to write and maintain a blog. Include keywords and photos in the blog that will help your audience find the blog on search engines using Search Engine Optimization.
  4. Take a course or even a degree program in marketing, journalism or similar discipline at a local college. Social media is an important piece of the marketing campaign and a social media manager has to understand how the social media efforts are integrated into the company’s marketing campaign so that the company’s message remains consistent through all marketing efforts.

How to Promote a Business Using Social Media

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Social media has evolved from amusement for kids to sophisticated channels for marketing businesses. Beginning your social media marketing may seem daunting, given the choices you have – Facebook, Twitter, Google+, LinkedIn, YouTube and many others. You may consider a blog as an additional marketing tool. Each allows you to share information and showcase what you know and sell.

Laying the Groundwork

  • As with any marketing campaign, you must first decide what you are marketing and who are your customers. This is especially important with online marketing, since the Internet allows you to reach a global market. Being focused on your target audience will help you build a network of followers who will ultimately become your friends and customers. Your object is to build relationships before you attempt to sell. The best way to do this is by sharing information and tips. The process is gradual — you cannot plunge directly into marketing, or you will drive followers away. Supporting other people will invite reciprocity.

Attracting Followers

  • Attracting followers is the key to a successful social media marketing campaign. If you do not have social media accounts, it is easy to open one. Facebook, Twitter, Google+ and LinkedIn all offer easy-to-follow directions on their websites. Whether you are “friending,” “connecting” or commenting on the posts of others, building a following is not difficult. In all four platforms you can join groups of people with shared interests and form your own group built around your business and interests.

Building Recognition

  • Do not start selling immediately upon opening your various sites. No one knows who you are, and your reception will be cold. Instead, look for ways to provide information that is helpful to your followers. Twitter, with its 140-character limit per tweet, lends itself to quick, snappy bits of advice. Use YouTube to showcase products, offer demos and provide useful information. You can even set up your own YouTube channel. Social media requires two-way communication to be successful – so answer people’s questions, like them on Facebook and retweet their comments on Twitter. Conducting polls is a popular way to gather followers. The interaction helps build a sense of community.

Blogging for Profit

  • Blogging is an easy way to build an online presence and to share your expertise. WordPress and Blogger are the two largest blog platforms. Each offers you the ability to customize your site, add pictures, import YouTube videos and add Twitter feeds. As with all your social media outlets, two-way communication is vital. If readers make comments, respond to them. Reference your blog in your other media to attract readers to it. You can even include guest bloggers – experts who share their knowledge — and you gain in reputation by your association with them.

Keeping Track

  • You can quickly become overwhelmed managing multiple social media accounts and struggle to balance that with running your business. Fortunately, there is online help. With social media management sites such as HootSuite and Ping.fm, you can manage all of your accounts at one location. If you wish to send tweets on a scheduled basis, you can set up the schedule ahead of time and make it happen automatically. You can send identical messages with one command to all your account through your manager. Do not overuse this service – your followers may be turned off if they sense they are receiving automated communications. You also can use a social media manager to collect mentions of your company, industry or any search term you wish to use.

How to Write a Business Plan for an Airline

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The most difficult hurdle to jump in starting your own business is securing the finances to start it. Unless you are fortunate enough to have more money than you know what to do with, you will need financing. You will have little to no success in securing such financing without a business plan. Starting an airline is by no means a small endeavor, and you will need a rock solid business plan for your airline if you have any hopes to succeed.

Instructions

  1. Research your audience. You must know your potential investors better than they know themselves. A huge aspect of the business plan is marketing. You have your idea of success; you need to know theirs and how you will help them achieve it.
  2. Write your executive summary. This is the first part of your business plan. This is where you capture the attention of your reader and you will either lose him, or peak his interest. This is where your research into your audience pays off; you will speak on terms and a level that he is very familiar with.
  3. Include in your executive summary the bottom line, or the “what’s in it for me?” that your potential investor is looking for. Chances are, she is a very busy woman and wants to know what is up without reading the entire plan. This is where you must make sure that you not only illustrate that this is an airline, but what separates this airline from all the rest. You will need to identify the principals of the business and their background and qualifications to manage it. Include how much money you need, how often you need it, if not all upfront, and especially, what that money will be used for.
  4. Include a table of contents right after your executive summary. Be succinct. The executive summary will determine whether or not you deserve a further read, or a toss in the trash can. If your summary got his attention, don’t make him sorry he turned the page.
  5. Describe the airline and what makes it stand apart from all the rest. This is a large section that will relate your passion to this endeavor. Your vision should be very apparent in this section as you describe the service that your airline will offer, the type of company that you will make and grow. Do not forget to focus on growth. Growth means return on investment.
  6. Devote the next several sections of your airline’s business plan to the actual planning of the company. This illustrates your thought process and exactly how you will make this work. This section includes the analysis of the market that you carried out, and then your plans on how to market your business. You will also want to include your financial, operational and human capital plans as well.
  7. Estimate the “What’s in it for me?” that your audience is looking for. This section details exactly the return that you plan on giving your investor. Although you want to speak nothing of failure, you do want to outline a plan of how she can pull her commitment from your company when she wants to. You should give her several options from buy out rights to mergers and acquisitions, or board seats. This conclusion should be a big bang and leaves her with a smile on her face. Don’t blow it here.
  8. Include a section on references. This could be in the form of an appendix, or bibliography. Either way, you should include professional and personal reference letters, resumes and good credit histories for yourself and the principals of this business. You need the proof of your qualifications that you just spelled out in the previous pages of your airline business plan. Now take off.

How to Get a Small Business Loan in Texas

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Starting a new business or increasing an existing one creates a demand for capital to buy equipment and supplies, rent space, hire employees, advertise and meet other needs. Qualifying for a small business loan is one of the most common ways to fund a small enterprise in Texas. Several state programs, Lone Star banks and even the federal Small Business Administration stand ready with funds for qualified small businesses.

Instructions

  1. Apply for a business loan with ACCION Texas. ACCION Texas provides information for the potential business owner to assist in determining and understanding the qualifications for eligibility and the process of applying for a small business loan. Financial lenders like ACCION Texas enable individual and organizational growth by striving for ways to help bring successful achievement for the business owner.
  2. Submit an application to the U.S. Small Business Administration. The Small Business Administration (SBA) provides multiple opportunities for individuals and business owners to apply for business loans. A well-structured small business plan details how the owner plans to get the enterprise running and profitable. The educational information with SBA clarifies the laws in Texas, opportunities for training, resources for the borrower.
  3. Apply online with the Texas Small Business Loan Fund and Business.Gov. The websites Texas Small Business Loan Fund and Business.Gov allow the business owner to search for the right grant or loan program. The websites provide details to help business owners determine and understand eligibility and the process of applying.
  4. Talk to your current bank’s executives to determine whether the institution has capital available for a small-business enterprise. If approved, the relationship with the bank could open new doors of opportunity. Obviously, being a longtime customer and having a good credit history encourages consideration when applying for small business loans.

How to Start a Social Networking Website

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Social networking websites are used for business marketing, finding old friends and making new friends. Social networking is a phenomenon that has changed the way people in the world interact with each other and do business. Creating your own website allows you to showcase your passions and ideas online. However, you must dedicate the time to educate yourself about networking, options for building a website and tactics for managing a successful network.

Instructions

  1. Determine who your social networking website represents and what it’s all about. Is your social website for fun, dating or business use? Decide if your networking website will be free to the public or cost a monthly fee.
  2. Pick a name for your social networking website. Purchase a domain name for your site. Choose a name that best represents your intentions for the site. If your site is for business marketing, consider a name that relates to certain products or services. For a website that is more causal, use a name that is unique or describes you and the information displayed on the site.
  3. Hire a professional website designer to help you build a unique social network that attracts regular visitors.
  4. Register and create an account with websites that allow you to build your own social network for free. SocialGo, Spruz, Webnoode and Ning allow you to build your own custom social networking website.
  5. Choose a design template for your networking website. Many free websites have templates for you to choose from. Select a design that best represents the social site you want to create.
  6. Add written content, pictures, music and video to your social networking site. Create a social network that is up-to-date, fun, informative and entertaining. This helps bring in traffic to your website. Add new content daily or weekly to keep returning visitors interested.

Why Is Technology Important in Business?

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Technology helps businesses in a number of ways that generally center on doing things bigger, better or faster than you could without technology. Different industries and companies rely on technology in different ways, but widespread uses include business communication, optimized production, inventory management and financial record-keeping.

Business Communication

Technology expands the reach and efficiency of many forms of internal and external business communication. Field sales representatives and technicians, for instance, no longer have to return to an office to receive assignments. Instead, they take calls or mobile messages while in the field, alerting them to the next scheduled appointment. Business reps traveling for work can stay connected to the office and colleagues. E-mail enables mass distribution of messages to people across geographical boundaries.

Externally, technology enhances opportunities for marketing communication. Social media, e-mail and mobile phones allow companies swifter and more interactive communication platforms relative to traditional, one-way media options.

Optimized Production

No matter what your industry, business size or primary activities, technology allows opportunities to optimize production beyond what you could produce without it. Small companies can often compete with larger firms in operational efficiency, thanks to access to high-tech equipment and tools. Manufacturers constantly look to upgrade equipment to compete with industry leaders on production efficiency.

In a retail business, technology makes the process of selling to and servicing customers much more efficient as well. Scanning barcodes at a checkout is faster than finger-punching numbers in a cash register. Also, as items get scanned, companies capture important data for precise marketing.

Inventory Management

Raw materials suppliers, manufacturers, wholesalers, retails and B2B providers all have inventory management processes. Technology is used to organize items systematically in a warehouse or storage room. Matching computer information to inventory storage spaces helps associates pull stock as quickly as possible. Companies can quickly compare inventory when it comes in the door to order sizes on the computer screen. Many inventory processes are automated. Retailers, for instance, often use vendor managed inventory approaches where suppliers automatically send replenishment when alerted that stock is low at a store. Organized, efficient inventory control helps minimize inventory costs while meeting customer demand.

Financial Record-Keeping

Companies small and large use advanced software programs to manage accounting and finance tasks, according to the U.S. Small Business Administration. In fact, companies often use programs that sync accounting with point-of-sale terminals and bookkeeping programs, such that each purchase or sale transaction is automatically captured in an accounting platform. Using technology to manage financial record-keeping minimizes manual processes, reduces costs and helps protect against human error

A Profitable Strategy-Keep a Business Journal

You heard it right, keeping a business journal can be a profitable strategy for your business success. You’re probably thinking, “Right, I’m not going to keep a diary about my business day and anyway I hate writing!”

You probably are so busy that keeping a journal is the last thing you want to do. I know there’s a million and one excuses and I was right there with you at one time. That is until I committed to daily journal writing.

So why should you keep a journal?

Journal writing is the most proactive activity you can do to start, build and run a successful business. The main reason to keep a journal is to be very clear about what you’ve done and where you want to go. Keeping a journal will allow you to keep track of your progress. It helps you to see where you were, where you want to go and what you must do to keep progressing in you business.

Writing in your journal is having an honest discussion with yourself. There are always so many thoughts racing through our minds. When you write down your frustrations, challenges, thoughts, and inspirations, it clears your mind of negative feelings. This can relieve your anxieties and doubts, so you can maintain your focus. This is the perspective you need to progress with your business. In addition, it makes your thoughts and ideas real and tangible, so you won’t forget them.

Do you ever have a great idea or solution to a problem? If you don’t write it down, it’s hard to act on it or worse you’ll forget the details.

The time you spend writing in your business journal will actually save you time. This is something that you have to do and see for yourself.

The daily entries will help you realize where you’ve been. By having a record of your success and failures you’ll have the ability to know what works and what doesn’t work. Having these entries help you to keep doing what is working and drop what doesn’t work.

Start keeping a journal everyday. Write in it first thing in the morning, so you are very clear about what you want to accomplish for the day. Write in it after you are done working, so you can record your problems, challenges, frustrations as well as your successes.

This one practice will keep you very focused and clear in your business.

One key requirement to making this work is to be honest with yourself. You need to be completely honest about what you write. This is for you and the success of your business. If you just read emails and the latest weather report for your upcoming trip, write it down. If you had a list of things to do and you did something else, write it down.

What I’m trying to get at here is write down exactly what went on that day. This will be your record of accountability. I’m sure you want to have a successful business, right? This is your way of actually seeing what your doing or maybe not doing. Then you can say, “Hey I need to get my act together and get back on track to realize my dreams!”

Also if you are getting a lot done, you can have confidence in knowing you’re on the right track. Having it written down also gives you the ability to remember your successes. Celebrate and feel good about that.

This is an opportunity to get down on paper your thoughts about a problem you just can’t seem to figure out. It’s also used to find an answer to a problem or challenge that came to you in those many moments of inspiration. Better yet, when you’re confused about an aspect of your business or you life, write it down. When you get it all out on paper, you gain power to do something about it. Writing out the challenge or problem with all the anxiety, frustrations and barriers starts the process.

You can then write out all the possible solutions and thoughts about your problem. You can get it all out of your mind and become very clear about your challenge. This process activates your mind and thinking process to start looking for a solution to the problem. Well almost every time you do this, the ideas and solutions will start flowing.

You can also write about, what motivates you today? How are you feeling? What you are looking forward to? What are you dreading? Make your journal a window into your life. A real look at you, your business, and what you are trying to create.

Have you ever heard the phrase, “Those that fail to remember their past are doomed to repeat it?” Well your business journal becomes the history of your business. When you have it written down, you can look back often to see what you did when you faced a challenge or how you felt when something happened. It is a written snapshot of your successes and failures.

So when you decide to start a business journal or rather a success journal, here are some tips to make your journal writing time effective.

1-Figure out what you are going to have on hand to write in your journal. Some examples are a 3-ring binder, hardbound journal or on your computer. Whatever it is, make sure you can relax and really be in a place where you can think and write.

2-Create daily entries- At the end of each day ponder your thoughts and feelings about how your business is going and where you would like to go. Write these in your business journal. Make sure you do this everyday for at least 21 days without missing and you will form you’re journal writing habit.

3-Review regularly- Your business journal is there to help you work through your thoughts and see your progress. So make sure that you review your entries regularly.

One final thought. You might think that this is tons of work and it will take too much time from your business. I thought this way to. But as you do this, you’ll find that daily journal writing will save you time and money. It will keeps you focused, clear and motivated. I’ve found it to be one of the keys to my continued success and I know if you will start, it will be for you too.

New Open Access Journal: Ticker: The Academic Business Librarianship Review

Announcing a NEW Open Access Journal
Ticker: The Academic Business Librarianship Review

We are very excited to announce the launch of a new open-access journal: Ticker: The Academic Business Librarianship Review.

Published by the ABLD: The Academic Business Library Directors, Ticker is a forum for the exchange of the research, best practices, and innovative thinking in business librarianship and business library management.

The journal welcomes research articles, opinion pieces, member profiles, case studies, and conference reports reflecting all aspects of business librarianship.
Visit the Ticker website for author guidelines and more details.
Editors:
Amber Lannon, McGill University
Jason Sokoloff, University of Washington

Editorial Board:
Michael Hemment, Harvard University
Angela Horne, University of California, Los Angeles
Laura Leavitt, Michigan State University
Corey Seeman, University of Michigan
Deb Wallace, Harvard University

How to Start a Small Business

Successfully starting a small business requires answering as many questions as possible before you open your doors rather than tackling problems after you’ve already launched. Researching the marketplace, writing a business plan and securing adequate capital are the basic steps to take when you start any small business.

Research the Marketplace

  1. Determine who your competition is by looking at companies that offer the same product, service or benefit you do. Visit their stores and websites and buy their products, if possible. Talk to potential customers about what they want from a company or product like yours, and what they think of your competitors. Look at the pricing in your marketplace to help guide you as you make your financial projections. Examine where your competitors are selling and advertising. Create a demographic profile of your best target customer using age, race, ethnicity, gender, marital or parental status and other characteristics.
  2. Talk to the vendors and suppliers who will sell you materials and equipment, and the retailers or other distribution providers who will help sell your product. Explain your business concept to them and get advice regarding what they’ve seen in the marketplace you need to address.
  3. Find out what legal steps you need to take, such as getting a local business permit, obtaining a state license, passing health department requirements, incorporating, getting a sales tax license or buying liability insurance.

Write a Business Plan

  1. Visit the website of the U.S. Small Business Administration to learn what goes into a business plan and how to write one. You will need to provide an overview of your product or service, an analysis of your marketplace, a marketing plan and financial figures. Look for a SCORE chapter in your area so you can get free advice from retired executives on the first draft of your plan. You can also ask business friends and associates for advice.
  2. Create a budget, dividing it into sections that list your pre-launch startup expenses and your post-launch operating costs. The budget should include the direct costs to make your product and the overhead costs to run the business. It also should show a break-even point and the profit potential. Create a first-year budget and a three-year budget. It often takes more than one year for a business to become profitable and pay back its initial startup costs.
  3. Create a marketing plan that provides details on the following: your product, pricing strategy, distribution strategy, advertising strategy, public relations, promotions and social media. Don’t work on your marketing communications until you’ve determined your unique selling benefit, target customer, distribution channels and your brand or image in the marketplace.

Secure Capital

  1. Get your personal credit in the best shape possible. Start by visiting AnnualCreditReport.com to get free copies of your three personal credit reports. If you apply for a business loan or credit card, lenders will evaluate your personal credit. Follow the steps required by Experian, Equifax or TransUnion, outlined on their websites, to challenge any incorrect information on your credit reports.
  2. Review the budget you created to determine how much money you need to launch and operate your business until you are profitable. Calculate how much personal money and credit you have available and how much money you’ll need to raise from other sources. Decide how much of your company you are willing to give up in exchange for money from an investor. Contact your local bank to find out how to apply for a small-business loan or credit card.
  3. Make your pitch to partners, friends and family or silent investors if you are seeking that type of money. Use your business plan to demonstrate that you have done your homework, have objective data that shows your concept is likely to work, and can project your income and expenses with hard numbers. Bankers and investors will often want to see your business plan and budget, according to Inc. magazine.

7 Tips for Your Home Business with “Food”

1. Become a personal chef

Personal chefs prepare a week’s worth of meals for 5 – 15 clients. They package them with reheating instructions and deliver them to their clients once a week.

2. Home-cooked, heat & eat meals

This is great if you like to keep things simple. You will prepare and package your favorite meals with reheating instructions. Deliver them or have customers pick them up at a designated place on their way home from work.

I’ve seen this work really well with corporate relationships or by targeting large office complexes. Distribute your simple menu selection to all of the employees in a large office building. It’s best to do this in person…with samples in hand. (Of course you’ll ask permission from the powers that be first, right?)

Then you’ll take orders and payments over the phone or online. Prepare the meals and deliver them to the lobby within an hour or so before quitting time. You can even send a tweet or bulk text to let your customers know you’re in the building with their dinner. They’ll love you!

3. Cater meetings and small events

Every meeting planner knows that food is a critical part of a successful event. Introduce yourself to those smart folks. Many meeting venues don’t offer catering. So get your menu placed in their facility information packets. You can also contact wedding planners, non-profit development directors, anyone who has to regularly plan small to mid-sized events.

Be aware that catering takes a bit more cash to start up. You’ll need equipment, transportation, chafing dishes, serving sets, table cloths and more. But if you have the resources, enjoy making connections and cook great food, this is a potentially lucrative option for you.

4. Teach cooking lessons

Seriously there is no end to the line of people who want to learn how to cook. Your skill is in demand!

You can teach certain styles of cooking, like grilling, baking, crockpot or holiday meals. Or teach people how to cook for special diets, like gluten free, paleo or vegan. Or teach certain types of people how to cook meals, like young couples, teenagers, new parents or empty nesters.

You can teach private lessons in client’s homes, offer small group lessons in homes…think tupperware meets dinner party, or teach full-sized groups at the local community centers and churches…pretty much anywhere there’s a commercial kitchen available.

5. Be a private chef

This is actually quite different from being a personal chef and it’s also different from catering. A private chef will work directly with clients to create a menu for a specific event. You’ll then prepare the meal in their kitchen or in a space they provide.

To succeed as a private chef, you need to have at least a few connections with the kinds of people who would hire someone else to cook for their dinner party. You also need to be great under pressure, able to improvise and familiar with preparing gourmet meals.

In all honesty, this is not an easy game to break into. But it might be perfect for the person with the right combination of contacts and skills.

6. Become a mealtime concierge

Yes, I made that up. Maybe we can call it a Mealtime Assistant. I don’t know. But I do know that there are TONS of couples and families out there who would love to experience cooking and eating dinner together.  The problem is, they don’t have the time or the know-how to plan a menu or buy the ingredients they need to have that bonding experience.

As a mealtime concierge/assistant you would clear the way for family mealtime by creating a customized menu, doing the food shopping and providing them with proven, simple, step-by-step recipes they can prepare together.

Okay, okay. You aren’t actually doing any cooking here. But you are making it possible for people to create memories and family traditions around food that will last for lifetimes to come. How cool is that?

7. Write a food blog

I hesitate to put this here because a food blog, on it’s own, isn’t a business. But tons of people are blogging about food, so it’s easy to assume there’s money in it. Is there? The quick answer is “maybe…eventually.”

Most successful food blogs make money through advertising. Sure, some people sell e-books or write the blog as a way to market their other services (see items 1 through 6). But most straight-up food blogs are monetized through ads.

The thing is, until you have a measurable and engaged audience, it’s almost impossible to command high enough ad rates to replace an income. Which is why most bloggers write as a side gig knowing that, once the audience is there, they should start seeing reveune. It takes time and patience and passion. And entering the blogging world has a pretty steep learning curve.

Inside Enterprise: Founding a Student Business Journal

In June 2013, a group of enthusiastic students and I took the first steps in implementing an idea I had toyed with for some time: starting a business publication that was entirely student-run, informing a readership that spanned several Australian Universities and which would inspire business students through the practical tips and insights gained from successful industry professionals. Six months later and the first issue of Inside Enterprise was released, launched with the ethos of ‘Informing and inspiring the next generation of business leaders.’ Our founding vision was to become a platform that bridged the world of university-taught theory and that of real-world business. This publication would ensure that every student could have free, regular access to a host of experiences and tools that could help them translate their ideas into reality. Our inaugural issue was themed ‘The Gamechanger’ – reflective of Inside Enterprise’s belief that successful business people are often more than great thinkers: they are brilliant communicators who can inspire change through the very power of their words and ideas.

The greatest challenge in starting something ambitious like this with no experience or funds and a team comprising initially of only my friends, was gaining credibility from the people whose help we most sorely needed. We were fortunate enough to secure sponsorship from the University of Sydney Business School and the Commonwealth Bank of Australia which made printing 2,000 copies of the first issue and 5,000 copies of the second issue realisable. We were also very lucky to find designers, editors and IT directors from the pool of talented students whom we accessed via newsletters, word of mouth and social media. It was very reassuring to know that there were so many people who perceived value in the publication and wanted to become involved in any way possible.

Beyond publishing and distributing two print issues a year across four major universities in Sydney, we operate a website (www.insideenterprise.org) that features additional student-produced content entrenched within the business world. We also run writers workshops and training days every semester to help our writers produce better quality content.

The success of issue one owed largely to the assistance given by many of our partner societies, such as AIESEC, UNIT and the Sydney Marketing Society (SMS), who helped us distribute and get word of our publication out to the public. Every day we continue to think of ways to tighten our internal processes, improve our publication and expand in new directions to make a greater impact on our readership and to in turn enable them to more effectively impact us. There is simply no experience more educational and rewarding than that of creating something that adds value – whether it be a business, a product or a publication.

How to Calculate Small Business Quarterly Taxes

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As a small business owner, you are responsible for a number of taxes, most of which are collected or reported quarterly. The federal and state government should send you the majority of these forms well before they are due or they are available on the internet. If they do not, it is your responsibility to submit the forms and any taxes owed before the due date.

Instructions

  1. Calculate your state unemployment (SUTA) taxes, if applicable. These will vary by state, so contact your state tax office (see link below) if you have not received the SUTA form to find out what your SUTA tax rate is and how to file and deposit your tax.
  2. Calculate your federal unemployment (FUTA) taxes. If you paid more than $1,500 in wages in a year for an employee or you employed someone for 20 weeks in 2012 or 2013, you must pay FUTA tax. To calculate your tax, multiply each employee’s wages (up to $7,000) by .6%. However, if your state does not require an unemployment tax, that rate may be higher (as much as 6%). Wages over $7,000 are not subject to FUTA tax. FUTA deposits are made quarterly via the Electronic Federal Tax Payment System (EFTPS). However, you do not need to deposit your FUTA tax liability until it reaches $500. In that case, pay all FUTA tax by January 31 of the following year when you file IRS Form 940 or 940-EZ.
  3. Calculate your quarterly sales tax if you do not report it monthly. To do this, add up all of your in state sales for the quarter. Multiply your sales by your state tax rate. Tax rates vary by county and city, so be sure to keep that in mind when determining what rate to use. If you choose to use your city’s rate, you may be slightly over or under. Visit your state’s tax commission website (see link below), to file your sales tax. If you have your state sales tax permit number, you will use this to file.
  4. Complete and submit Internal Revenue Service (IRS) Form 941, Employer’s Quarterly Federal Tax Return. If you did not receive a Form 941 by mail, download it online. Include the amounts withheld from employees’ pay for federal income tax for the quarter. Itemize the amounts you withheld and paid for Social Security and Medicare for the quarter. Pay the difference between the amount of tax due and what you have deposited. Include Form 941-V with your check if you have a balance due.
  5. Prepare a quarterly withholding tax return for your state. Visit your tax commission website to download applicable forms.
  6. Calculate your quarterly estimated tax payments if you anticipate a business federal income tax liability. To submit your payment, download a 1040ES and fill it out. Use your 2012 tax return as a guide. Also, download an estimated tax payment form for your state.

How to Write a Business Plan Tax Preparation

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If you have training in tax preparation, starting a small business providing tax planning and preparation services is relatively easy. If you have not gone through a tax preparation course, you can find them at your local adult education program or through H&R Block or Jackson Hewitt, where you can also gain experience as one of their employed tax preparers.

Instructions

  1. Describe your business model. What kind of services will you offer? What are your strengths, weaknesses, opportunities? What are the threats to your success?
  2. Create a marketing plan. Who is your target market and how will you reach them? During tax season you will have little time for marketing but a well-planned marketing campaign that you pursue during the off-season will ensure you have plenty of customers for tax season.
  3. Create your revenue model. Will you only prepare taxes, or will you provide a year-round bookkeeping and accounting service? Will you also provide other services such as notary and financial planning? It is always a good idea to have at least three different revenue streams, particularly in seasonal businesses.
  4. Include a section on how you compare with your competition. Your location is important. Will you have walk-in business or will you travel to your clients? What do your most successful and least successful competitors do? How will your service differ?
  5. Create your pro forma financials. How much will your business cost to start and what will be the monthly costs? Will there be a difference in costs during peak tax season?
  6. Write a back-up plan. What are your benchmarks for success or failure? When will you know to tweak your plan? It is a good idea to envision specific problems that might arise and plan solutions.

 

How to Use Technology in Business

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With science advancing rapidly and new gadgets and programs released on a regular basis, most businesses can benefit by employing these new technologies. Most potential customers are familiar with the Internet, which gives them more power than ever to spread the word about your company. No matter what your business specializes in, using certain aspects of technology can provide a valuable boost.

Instructions

  1. Set up a website for your business. If you do not know how to design a website, there are plenty of resources online to either guide you or supply you with a designer, such as Web.com and WebYourBusiness.com. Having an online presence is vital, as most customers for any product or service begin their search on the Internet.
  2. Make your business known through social networking services like Facebook, Twitter and blogs. Such services are today’s version of “word of mouth.” If you are unfamiliar with using these tools, find or hire an employee to manage them. Keep in mind, however, that no one likes to be spammed with messages. Only use these social networking services to try and make a real connection with customers that will last.
  3. Create a contact list of customer email addresses and establish a weekly electronic newsletter. Newsletters should include the latest news and services your business has to offer, including links to your website and up-to-date promotions for favored customers.
  4. Check your technology inventory, including computers, printers and accessories, as well as software, and be sure everything is as updated as you can afford. One of the biggest advantages technology has to offer businesses is speed in all aspects from production to communication. Consider upgrading the most important technological aspects of your company to provide the fastest and best service and products possible.
  5. Consider new sources of communication to save time and give your employees and customers more convenient options. For example, programs like Skype and Cisco TelePresence make it faster for employees to meet and collaborate. TalkPoint is another example that allows companies to hold meetings and seminars with live Internet broadcasts. This also makes it easier for you to connect with others in your business around the globe.

Home Business with Cooking At Home

A: You are smart to want to start a homebased business: Statistics show homebased businesses have higher survival rates than overall business start-ups. And you’re going about this the right way by trying to find the holes in the market. But you have a lot of work ahead of you, given the particular idea you’re pursuing.

Homebased businesses are regulated at the local level throughout the nation. That means you and your business will be subject to local zoning ordinances. These ordinances vary greatly in what they allow people to do. And when it comes to food businesses, even more regulations apply (usually from your state’s department of health).

So the first thing you need to do is find out what you are legally able to do from your home. In many cases, food for public consumption is not allowed to be prepared in home kitchens. Many localities and state (and/or city) departments of health require that homebased food entrepreneurs use commercial kitchens for food preparation. If this is the case in your area, you need to find a commercial kitchen to rent. Look in your local yellow pages or online for a commercial kitchen near you. (And make sure you figure the cost of kitchen leasing into your overall pricing strategy.)

Another potential area of concern for this type of business is liability. Since people will be eating food you prepare, you need to have adequate liability insurance to cover you in case anyone gets sick after eating one of your meals. And make sure you thoroughly interview not only the elderly customers, but their families as well. You need to know the details about potential problems like food allergies and dietary restrictions. In some areas, the health department may require certification for food preparers.

Targeting the elderly for this type of service makes sense. But the decisions to buy will likely be made by their families, and that’s where you should target your marketing. Go wherever you think children of elderly parents might be. PTA meetings are a good start. Also, talk to the human resources departments of some of your area’s largest companies. They frequently inform their employees about these kinds of services. But also check out senior living complexes (where no care is provided) and doctors’ offices that specialize in gerontology.

To get the word out, you’ll need to let the local media know about you and your service. You might want to deliver an educational message about the importance of healthy food intake for elderly. Once people see you’re knowledgeable about the topic, they’ll be more likely to become customers. I know this all sounds like a lot to be concerned about, but no solid business is built easily (or overnight).

Business Technology Management Degree Careers

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A degree in business technology management focuses on the combination of business management and computer and information systems. It gives students a competitive edge in the constantly changing business and information technology workplace. Graduates are prepared to pursue an array of career options such as positions in business technology management as well as the management analysis field.

Business Technology Manager

  • A business technology manager focuses on both business and computer and technology aspects of an organization. He supervises computer and technology specialists such as systems analysts, software engineers and computer support specialists. He also focuses on business development. A business technology manager must have at least a bachelor’s degree in business technology management or a computer-related field. Many employers prefer candidates with a master’s degree. Many business technology managers obtain professional certification such as a CompTIA certification to remain competitive in the field. As of 2010, Simply Hired states the average annual salary for business technology managers is $75,000.

Computer and Information Systems Manager

  • A computer and information systems manager is responsible for assisting with the application and management of technology for businesses and organizations. She arranges and organizes computer tasks including hardware and software installation and upgrades, system programming and employment of computer networks. She manages computer and information systems tasks by delegating work to other information technology professionals including computer support specialists, computer programmers and computer software engineers. Many computer and information systems managers evaluate the goals and needs of their organizations to develop and implement new information technology. Computer and information systems managers must have at least a bachelor’s degree and related management experience. Many employers prefer candidates with a master’s degree in a technology related field. Simply Hired states as of 2010, computer and information systems managers earn average salaries of $59,000 per year.

Management Analyst

  • A management analyst is responsible for helping organizations stay competitive in the ever-changing business field. She evaluates the structure, effectiveness and revenue of an organization and creates and presents methods for improvement. She obtains relevant information such as inventory reports, job performances and market trends and creates reports to present to higher management professionals. A management analyst needs at least a bachelor’s degree, but some positions require a master’s degree and extensive work experience. As of 2010, as stated by Simply Hired, the average annual salary for management analysts is $63,000.

How to Use Social Networking

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If you are trying to figure out how to use social networking in today’s age, then look no further! Below you will find a simple step by step guide to get you started in social networking.

You don’t have to own a business or be marketing a particular product or service to use social networking sites. Most sites (like Facebook, Twitter, Myspace, and LinkedIn) are actually designed for the regular person who just wants to socialize with friends online.

Instructions

  1. Pick one site to start with. Learning how to use social networking can be extremely overwhelming for people in the beginning. So to start, pick one site that you would like to concentrate on for now. Below is a basic description of a few of the sites and what they offer:

    Facebook – A friend based social networking site. You can share as little or as much information as you would like. Networks are formed based on your school, neighborhood, and work groups.

    Myspace – Another friend based social networking site, but this one offers many benefits for musical groups. Myspace allows music to play on your personal page, you also can upload pictures and other personal information.

    Twitter – A short 140 character based platform. You use these short “tweets” to discuss current events, social topics, your life or business, and pretty much anything else you can think of.

    LinkedIn – Used more for business connections. This social networking site helps get your business known in more than 200 countries. You build a virtual contact network to help increase your business contacts.

  2. Sign up for an account. Once you have decided on the first social networking site you would like to use. The next step in how to use social networking is getting your account. This is usually very quick and requires you to set up a username and corresponding web address for you social networking page. You will need to use your own email to verify the account before you can proceed to use your new social networking page.
  3. Set up your profile. Depending on which site you choose to start your social networking with, this process could be extremely short or much more difficult.

    It is best to keep things simple in the beginning. Add a profile picture and some brief information about you or your business. If you are using Myspace or Facebook you may also want to add your school, hometown, and employer information to help you connect with old friends.

  4. Increase your friends. The key to how to use social networking is to continually grow your friends lists. This can be done simply by adding a friend when you are on their page. Here are some general tips to growing your friend base in these four social networking sites:

    Facebook – The easiest way to gain friends on facebook is by finding people you know. As you continue to update your page you will likely find more and more people you know or who are in your network of friends.

    Myspace – This social networking site is more flexible in who you become friends. You don’t need to be friends with one of their friends to add people on Myspace.

    Twitter – It is more important to have others following you than to have you follow hundreds of people on twitter. The key to gaining followers on this social networking page is to continually have useful or entertaining updates. It is also important to interact with your fellow ‘Tweeple’.

    LinkedIn – Is based on the principle “It’s who you know”. You have to actually know a contact or be introduced to a contact before they will be added to your network.

Read more : http://www.ehow.com/how_5847180_use-social-networking.html

Rodeo Realty Welcomes Elaine Mallon to its Prestigious Brokerage, Establishes Presence in the Palos Verdes Peninsula / South Bay Area

PALOS VERDES, Calif., April 23, 2015 /PRNewswire/ — Rodeo Realty Fine Estates is pleased to welcome Elaine Mallon to its prestigious brokerage.  Elaine, a Broker who specializes in the sale & acquisition of luxury real estate, will extend the company’s reach for its discerning clientele down into the Palos Verdes Peninsula & South Bay Beach Cities.
ELAINE MALLON, Broker Associate, Rodeo Realty - Fine Estates, Palos Verdes Peninsula / Beach Cities www.elainemallon.com
“Elaine is a natural fit for Rodeo Realty and the clients we serve,” said Syd Leibovitch, Founder & CEO.  “She brings a high-level of expertise and a down-to-earth, personal touch to her work.  Her extraordinary professionalism and passion for the South Bay & Palos Verdes area, makes her the perfect bridge for us between two very affluent worlds, from Beverly Hills to the Palos Verdes Peninsula.”
Elaine is a Certified Residential Specialist – the highest designation awarded in residential real estate sales – which includes only 3% of all REALTORS® in the nation.  She’s also a Certified Negotiator; Certified Investor Agent Specialist; Certified Relocation Specialist; and Certified Palos Verdes Area Specialist.
Among her specialties:  Coastal luxury homes, vacation properties, and investment properties.  Discretion and expertise with high-profile clients, particularly those from the entertainment, music and sports industries.
Elaine was previously a top-producer for Sotheby’s International Realty, and for Coldwell Banker Residential Brokerage’s Manhattan Beach and Palos Verdes / Beach Cities branch offices for over a decade.
Elaine began her career in entertainment publicity, where she was an award-winning publicist for MGM/UA TV, CBS and Fox Broadcasting.  She rose to Vice President, Media & Corporate Relations for 20th Century Fox Television and Twentieth Television.
Headquartered in Beverly Hills, Rodeo Realty is one of the most renowned independent real estate brokerages in the nation, and continues to dominate the California market as the #1 single-owned independent brokerage.  It is ranked #2 among all brokerages in L.A. County.  With annual sales exceeding $4.264 billion last year and a powerful global presence, Rodeo outperformed other companies like Berkshire Hathaway, Sotheby’s Int’l Realty, Re/Max Estate Properties, Hilton & Hyland, Partner’s Trust, Shorewood Realty and The Agency.  Yet, unlike the huge national firms, Rodeo Realty maintains the friendly, hands-on quality of a neighborhood Realtor.
Now serving:  Palos Verdes EstatesRancho Palos VerdesRolling HillsRolling Hills EstatesRedondo BeachHermosa Beach & Manhattan Beach. www.elainemallon.com. (CA BRE#01325954)

The Positive & Negative Effects of Technology in Business

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Technology has changed much of the world, but the effects are rarely more pronounced than in the area of business. Businesses today use technology in almost every facet of operation. They communicate with advanced network systems; they analyze data and plot forecasts using complicated programs; they utilize all types of digital media for marketing campaigns; and they streamline operations with new inventory and check-out systems. Technology is not without its downsides, but business cannot deny the impact it has had on every level.

SpeedTechnology allows businesses to do everything faster. Many processes that once required ledgers, checkbooks and journal notations have now moved onto computer systems. Logging in and out, updating inventory information and communicating can now happening much more swiftly. This allows businesses to react immediately to any changes.

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AccuracyA properly designed computer program does not make any mistakes, and its computations (not its inputs) are free from human error. This means that a calculation done by a computer program (like Excel) will always be accurate and trustworthy. Unless the coding or the inputs are wrong, there is no chance a program can produce inaccurate data.

computer reports

 

CompetitionTechnology moves very quickly, constantly evolving and creating new devices and faster systems. Businesses note these changes and attempt to move with technology, adapting it to their present and future needs while also keeping a wary eye on the technology competitors are using. The end result is an increase in the evolution of technology and its application to business, a process by which everyone benefits.

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ConfusionWhile technology is useful, its fast pace and complex systems can be confusing. If companies want to update their systems or change the type of technology they use, they have to retrain not only employees, but often customers. New employees must also be trained in using business systems, which can create confusion.

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AvailabilityTechnology is very available, meaning that it is easy for competitors of all sizes to use and learn. This makes it difficult for businesses to keep up with technological changes and vastly increases the number of competitors in their market as smaller business can use technology to offer value to a wider range of consumers.

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CrimeTechnology also increases the possibility of crime. A tech-savvy employee can embezzle funds and make it difficult for the company to trace. Hackers can access personal and financial data of customers who trust the company to keep their information safe. Businesses must spend time and money developing safeguards against these events.

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